I can't argue that they're stuff is VERY high qual...

I can't argue that they're stuff is VERY high quality. And you certainly get what you pay for. Great stuff made right here, under the store, in Seattle.
Although in my opinion it still might not necessarily be worth the high sum that you do end up paying ultimately...very pricey. But, that's just my opinion. I do think they're marketing materials are pretty fantastic though too.