All the people that work there are awesome. It's l...

All the people that work there are awesome. It's like every time I go in to buy a new lens or filter or flash or whatever, the person helping me is just as invested in making the right choice as I am.

I'm impressed by their selection - not only for camera shops in Austin (is there even another one?), but for any camera shop I've ever been in.

They certainly know how to rock Micro Four Thirds gear (Micro 4/3 ... just trying to help with SEO!), but they could bump up the selection of accessories in that realm a bit. Mostly little things like reversal rings, extension tubes, certain filters... otherwise, they're very well covered.

Seriously though, I should install a car alarm that only allows me to visit every two weeks or I'm going to go broke buying all their cool stuff.

Pro/Amateur/Enthusiast, whatever - visit this store and you won't be disappointed!