Christine Lieberwirth
Tapad is an incredible company to work for. The team is passionate, talented, and dedicated. The company fosters a positive work environment and encourages innovation. I love being a part of Tapad family. 🎉
Bob Ko
Tapad is a great company with amazing opportunities for growth. The team is talented and supportive, and the work environment is fantastic. I am proud to be a part of such a wonderful organization.
Jean-Francois Bizalion
I recently used the services of "Tapad" and I was extremely impressed. Their website is user-friendly and provides all the necessary information in a clear and concise manner. The customer service team was extremely helpful and responsive, addressing all my inquiries promptly. The quality of their products exceeded my expectations, and their innovative approach sets them apart from other companies in the industry. I would highly recommend "Tapad" to anyone looking for reliable and high-quality services.🌟
Denny Welker
I recently started working at Tapad and I am really impressed with the company. The culture here is amazing and the team is so supportive. The work-life balance is great and there are plenty of opportunities for growth and learning. I would highly recommend Tapad to anyone looking for a great place to work.
Scott Neely
I have been working at Tapad for a while now and I must say it has been a wonderful journey. The company values its employees and provides a great work-life balance. The team is extremely talented and the work environment is supportive. I highly recommend Tapad to anyone looking for a fulfilling career.
Benjamin Bouncer
I have been working at Tapad for a few years now, and it has been a great experience. The company provides a supportive and collaborative work environment. The management team is excellent and truly cares about the employees. I have had the opportunity to work on interesting projects and grow both professionally and personally. Tapad is definitely one of the best companies I have worked for.
Aimee Benjamin
Tapad is an awesome place to work! The work environment is vibrant and collaborative. The management is supportive and genuinely cares about the employees. I love coming to work every day and being a part of such an amazing team. 😊
Steve Diorio
Tapad is a solid company with a great work culture. The team is diverse and talented, and everyone is treated with respect. The management is supportive and provides opportunities for growth. I am proud to be part of the Tapad team. 💪
Glenn Hettmansperger
I recently joined this organization and I am loving every minute of it. The company culture is amazing, and the team members are extremely talented and friendly. The work is challenging and there are ample growth opportunities. I feel lucky to be a part of Tapad and would highly recommend it to others.
Dan Feldman
I had a fantastic experience with this company. The team at Tapad is very talented and the work environment is great. The projects we worked on were challenging and rewarding. The company values its employees and provides all the necessary resources to succeed. I highly recommend Tapad to anyone seeking a fulfilling career in tech.
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Connecting brands to consumers across devices
Tapad: Connecting Brands to Consumers Across Devices
Tapad is a leading cross-device marketing and technology company that helps brands connect with their target audience across multiple devices. The company was founded in 2010 by Are Traasdahl, who saw the need for a better way to reach consumers in an increasingly mobile world.
Today, Tapad's proprietary technology platform enables marketers to identify and engage with their customers across smartphones, tablets, desktops, and other connected devices. By leveraging data from multiple sources, including cookies, device IDs, and IP addresses, Tapad can create a unified view of each customer's behavior and preferences.
One of the key benefits of Tapad's approach is that it allows brands to deliver personalized messages to consumers based on their interests and behaviors. For example, if someone has been browsing for new running shoes on their smartphone but hasn't made a purchase yet, Tapad can help a brand retarget them with relevant ads when they switch over to their laptop or tablet.
Another advantage of working with Tapad is that the company has built strong partnerships with publishers and ad networks around the world. This means that brands can reach consumers wherever they are online – whether they're reading news articles on CNN.com or watching videos on YouTube.
In addition to its core cross-device marketing capabilities, Tapad also offers a range of other services designed to help brands maximize their digital advertising ROI. These include:
- Audience Extension: Using data from its platform as well as third-party sources like Nielsen Catalina Solutions (NCS), Tapad can help brands expand their reach by identifying lookalike audiences who are likely to be interested in their products or services.
- TV Retargeting: By matching TV viewership data with online behavior data using its proprietary technology platform called "The Device Graph," Tapad can help advertisers retarget viewers who have seen specific TV ads.
- Attribution: Through partnerships with leading attribution providers like Visual IQ and Convertro (now part of AOL), Tapad provides insights into which channels are driving conversions for each campaign so marketers can optimize spend accordingly.
Overall, what sets Tapad apart from other cross-device marketing companies is its focus on delivering real value for both advertisers and consumers. By helping brands connect more effectively with customers across all devices while respecting privacy concerns through strict adherence to industry standards such as GDPR compliance; this makes it an ideal partner for any business looking to stay ahead in today's fast-paced digital landscape.
- Website
- tapad.com
- info@tapad.com
- Categories
- Marketing and advertising