About Tapad
Tapad: Connecting Brands to Consumers Across Devices
Tapad is a leading cross-device marketing and technology company that helps brands connect with their target audience across multiple devices. The company was founded in 2010 by Are Traasdahl, who saw the need for a better way to reach consumers in an increasingly mobile world.
Today, Tapad's proprietary technology platform enables marketers to identify and engage with their customers across smartphones, tablets, desktops, and other connected devices. By leveraging data from multiple sources, including cookies, device IDs, and IP addresses, Tapad can create a unified view of each customer's behavior and preferences.
One of the key benefits of Tapad's approach is that it allows brands to deliver personalized messages to consumers based on their interests and behaviors. For example, if someone has been browsing for new running shoes on their smartphone but hasn't made a purchase yet, Tapad can help a brand retarget them with relevant ads when they switch over to their laptop or tablet.
Another advantage of working with Tapad is that the company has built strong partnerships with publishers and ad networks around the world. This means that brands can reach consumers wherever they are online – whether they're reading news articles on CNN.com or watching videos on YouTube.
In addition to its core cross-device marketing capabilities, Tapad also offers a range of other services designed to help brands maximize their digital advertising ROI. These include:
- Audience Extension: Using data from its platform as well as third-party sources like Nielsen Catalina Solutions (NCS), Tapad can help brands expand their reach by identifying lookalike audiences who are likely to be interested in their products or services.
- TV Retargeting: By matching TV viewership data with online behavior data using its proprietary technology platform called "The Device Graph," Tapad can help advertisers retarget viewers who have seen specific TV ads.
- Attribution: Through partnerships with leading attribution providers like Visual IQ and Convertro (now part of AOL), Tapad provides insights into which channels are driving conversions for each campaign so marketers can optimize spend accordingly.
Overall, what sets Tapad apart from other cross-device marketing companies is its focus on delivering real value for both advertisers and consumers. By helping brands connect more effectively with customers across all devices while respecting privacy concerns through strict adherence to industry standards such as GDPR compliance; this makes it an ideal partner for any business looking to stay ahead in today's fast-paced digital landscape.