PerformanceAgency

Performance Agency is a Sydney-based AI SEO and Generative Engine Optimisation (GEO) agency for established Australian B2B companies. They use a positioning-first approach called Position, Prove, Propagate to help brands become known for specific things and build evidence buyers trust. The agency focuses on distributing this evidence across Google, AI Overviews, and platforms like ChatGPT, Gemini, and Perplexity.

The agency follows a three-step method: Position, Prove, and Propagate. First, they decide what a company should become known for. Next, they build evidence that proves that position. Finally, they distribute that evidence across sources buyers and AI systems trust to influence discovery and recommendation.

The business states that they generated over 1 trillion organic search visits in 2025. This figure is attributed to their strategy of winning both traditional search and AI discovery channels simultaneously.

The first step is 'Position,' where the agency decides what a company should become known for. This involves analyzing the ideal customer profile, high-value problems, and competitors to define a commercially useful territory worth owning.

During the Prove phase, the agency builds a body of evidence that supports the chosen position. This includes creating commercial pages, original research, proprietary data, expert-led content, and third-party mentions or reviews beyond the company's own website.

In the Propagate phase, evidence is distributed to Google, AI Overviews, and AI Mode, as well as YouTube and industry publishers. They also target comparison pages, directories, relevant communities, and UGC to create a repeated, distributed association.

The agency specifically targets established Australian B2B companies. They focus on helping these businesses become the brands buyers find, trust, and recommend across both Google and AI search channels.

To get started, a business can book a strategy call through the agency's website. This call is the initial step to discuss their positioning needs and how the Position, Prove, Propagate method can be applied to their specific buying situations.

Performance Agency is located in Sydney, NSW, Australia. The business profile lists the contact email as hello@performanceagency.com.au for inquiries and strategy calls.

The agency refers to the 'Recommendation Gap,' noting that most GEO agencies start too late by focusing only on prompts. Performance Agency argues there is a more important question first: why buyers should recommend the brand in the first place.

The goal of Propagate is to create a repeated, distributed association that can influence discovery and recommendation. This aims to turn the built evidence into a pipeline by ensuring buyers form opinions based on the company's distributed presence.

The official website of PerformanceAgency is performanceagency.com.au.

PerformanceAgency has no reviews on Trustburn yet. Anyone who has used it can write the first review on its Trustburn page.