Novel Asset Management

Novel Asset Management is an investment platform by Novel Collection that allows users to invest in investment-grade fancy colored diamonds as a stable alternative to volatile crypto assets like Bitcoin and Ethereum. The company leverages its reputation as a global diamond leader since 1927 to offer tangible assets backed by rarity and demand, with a buy-back assurance for investors.

The platform specifically highlights pink and blue fancy colored diamonds as the steady, resilient hard assets suitable for diversifying a digital portfolio. These stones are sourced through the Fancy Color Research Foundation and are presented as a way to convert uncertainty into stability compared to general crypto holdings.

Novel Asset Management states that rare investment-grade diamonds do not require registration with any governmental authority, making them uniquely suited for efficient global transport. For complete protection, they offer an all-risk insurance policy covering 110% of the diamond's value, underwritten by Lloyd's, the world's largest insurance consortium.

Eliad Cohen is identified as a color diamond trading specialist since 2002 and the Co-founder and CIO of Novel Asset Management. He formerly managed the Asian business for Novel Collection, establishing sales offices and a consumer-direct jewelry business before co-founding the investment platform.

The platform explicitly states that it accepts payments in USDT. This digital currency is used to facilitate the purchase of the investment-grade diamonds offered through the NAM investment platform.

The business is located at Office 5C, Silver Tower, Cluster I, Jumeirah Lake Tower, Dubai, UAE. This address is listed in the footer of their website alongside their contact information for potential investors.

Novel Asset Management leverages the reputation of Novel Collection, a global diamond leader that has been operating since 1927. This long-standing history is used to build trust for the investment platform by associating it with a established entity in the diamond industry.

The website contrasts rare diamonds as steady assets against the volatility of general crypto like Bitcoin, Ethereum, and Solana. It positions the diamonds as a way to add stability to a digital portfolio by diversifying with one of the world's most resilient hard assets.

The platform cites the Fancy Color Research Foundation (FCRF) as the source for its information on fancy colored diamonds. This affiliation is used to validate the authenticity and quality of the pink and blue stones available for investment.

The primary goal stated is to add stability to a digital portfolio by investing in ultra-rare fancy colored diamonds. The platform aims to secure crypto gains with a tangible asset backed by rarity, demand, and a buy-back guarantee.

The official website of Novel Asset Management is naminvestments.com.

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