LatchLeads

LatchLeads operates an online lead marketplace that connects independent insurance agents with consumers seeking coverage. It offers leads across five specific verticals: final expense, mortgage protection, life insurance, IUL and annuity, and veteran leads. Consumer-submitted information is reviewed and priced by an admin team before being listed in a real-time marketplace where agents purchase individual leads using a pay-as-you-go credit system.

Agents can preview masked lead details before buying and receive full contact information once payment clears. Purchases are made through credit packs ranging from $50 to $1,000, with per-lead prices varying by vertical. The website states that full contact data is delivered the instant a purchase clears, including a post-purchase webhook push to the agent's CRM.

The pricing model uses credits over contracts with fixed Stripe-backed packs available in $50, $100, $250, $500, and $1,000 denominations. Indicative per-vertical prices range from $35 to $260, with final prices set by the admin tier. For example, final expense leads have an indicative price range of $45 to $90, while IUL/annuity leads range from $120 to $260.

The marketplace features five distinct lead types: final expense, mortgage protection, life insurance, IUL/annuity, and veteran leads. Each lead type has its own indicative price range and freshness indicators, such as 'Fresh · 2m ago' or 'Fresh · 1h ago'. The system allows agents to see real per-vertical shape, freshness, masked previews, and a price before signing up.

The process begins when a consumer fills a per-vertical form on LatchLeads, landing the lead in a queue with full intent signals. An admin team then confirms the lead is qualified, tags it against a configured pricing row, and publishes it to the agent marketplace. Finally, buyers top up a wallet in seconds to purchase the lead and receive the full contact payload.

Agents can top up their wallet in seconds using Stripe Checkout to buy credit packs. One click purchases a lead, and the full contact payload is delivered immediately. The ledger behind every purchase is queryable through the agent portal, providing an append-only audit ledger of every top-up and spend.

The business offers direct-to-CRM delivery where every purchase fires a webhook with the full lead and purchase metadata. This ensures that the complete contact information is sent directly to the agent's CRM system the moment payment clears. The system includes card-level browser previews before the agent buys the lead.

LatchLeads guarantees PII is guarded end-to-end throughout the process. The platform uses a pay-as-you-go credit system rather than contracts, allowing agents to spend one credit per lead. There are no per-seat fees, and the ledger is transparent with no surprise invoices.

The admin team checks every lead against the most recent buyer feedback collected. They confirm the lead is qualified and price it according to a current LatchLeads tier definition. This human touch ensures that every lead on the marketplace has been touched by a human before being listed.

Agents can sign up to open an agent account and start purchasing leads immediately. The website provides a shopping experience where users can browse leads, preview details, and buy directly. There is also a section for consumers shopping for coverage themselves to start there.

The system provides a masked preview of lead details so agents can evaluate the lead before committing to a purchase. Once payment clears, the full contact information is released. This allows agents to make informed decisions based on the previewed data.

The platform operates on a real-time pricing model where prices are updated dynamically. Leads are tagged against configured pricing rows based on vertical and tier. The system ensures that the price displayed is current and reflects the latest admin tier definition.

The website mentions that the lead pipeline is independent and reaches from capture to deal. It emphasizes that the pipeline is not fully automated, as every lead is touched by a human on the admin team. This human oversight is a key differentiator for the service.

The platform allows agents to see real per-vertical shape, freshness, masked previews, and a price for each lead. This transparency helps agents understand the quality and recency of the leads before purchasing. The system also provides indicative prices that vary by vertical.

The business offers a credit-priced model where agents buy individual leads using a pay-as-you-go system. This contrasts with traditional contract-based models, providing flexibility for agents to purchase only what fits their pipeline today. The system supports various credit pack sizes to accommodate different spending needs.