Information Resources, Inc. (IRI)

Information Resources, Inc. (IRI) is a leading provider of information, analytics, business intelligence solutions, consulting services and subject matter expertise to the world’s leading CPG (Consumer Packaged Goods), retail and healthcare companies. With over 40 years of experience in the industry, IRI has established itself as a trusted partner for businesses looking to drive their insights and stay ahead of the competition.

At IRI, we understand that data is at the heart of every successful business strategy. That's why we offer a comprehensive suite of solutions designed to help our clients make informed decisions based on real-time data insights. Our proprietary technology platform allows us to collect and analyze vast amounts of data from multiple sources in real-time, providing our clients with actionable insights that they can use to optimize their operations and drive growth.

Our team of experts includes some of the most talented professionals in the industry who are dedicated to helping our clients achieve their goals. We work closely with each client to understand their unique needs and develop customized solutions that address their specific challenges.

One area where IRI excels is in providing analytics solutions for CPG companies. Our advanced analytics tools allow us to track consumer behavior across multiple channels including online shopping platforms like Amazon.com or Walmart.com as well as brick-and-mortar stores like Target or Kroger. This gives our clients a complete view of how consumers are interacting with their products which they can use to optimize marketing campaigns or adjust pricing strategies.

In addition to our analytics capabilities, we also offer consulting services designed specifically for CPG companies. Our team works closely with each client's marketing department to develop effective strategies for reaching target audiences through various channels including social media platforms like Facebook or Twitter.

For retailers looking for ways to improve customer engagement and loyalty programs, IRI offers a range of solutions designed specifically for this purpose. Our proprietary technology platform allows us to collect data on customer behavior across multiple touchpoints including mobile apps or loyalty programs which can be used by retailers when developing targeted marketing campaigns.

Finally, IRI also provides healthcare companies with valuable insights into patient behavior which can be used when developing new products or treatment plans. By analyzing patient data from various sources such as electronic health records (EHRs) or claims databases we are able provide healthcare providers with actionable insights into how patients interact with different treatments which they can use when making clinical decisions.

In conclusion, Information Resources Inc (IRI) is an industry leader in providing information resources & analytical tools that help businesses make informed decisions based on real-time data insights across various industries such as Consumer Packaged Goods(CPG), Retail & Healthcare sectors . With over 40 years' experience working alongside some top brands globally ,we have established ourselves as trusted partners who deliver customized solutions tailored specifically towards meeting individual client needs while staying ahead competitively through innovation & cutting-edge technology .