Judy Oren
A tourist trap. Inflated prices. They take Cuban and US Currency. Not Canadian m.
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Antonio Rafael
Best drink! And combined with a Brazilian caipirinha then ...
Roberto D. L.
I have not gone, but I read a little about the Bacardi family, their undertaking, their fight against Fidel's revolution from Santiago. Bad streak with many deaths in his family, the factory in Santiago (expropriated) was nationalized. Then he went to Puerto Rico and set up a bigger factory there and in the end they settled in Mexico. Interesting story how the strength of an entrepreneur prevailed over that dictatorship. The success of the product was given by Facundo Bacardi with its distillation process that made it so refined.
Enrique Loayza
Interesting place to learn more about rum. The museum is located 20 minutes walking from Parque Cespedes or on a motorcycle you go for 0.50 cuc. The admission costs 5 c.u.c and includes the guide that explains everything for 30 min. At the end of the visit you include a glass of rum. They open it from 09:00 a.m. until 4:00 p.m. preferably visit it in the mornings.
margiolis coureaux sierra
VA_Duck
A nice stop while in Santiago de Cuba. Rum tasting, rum and cigar purchases and other souvenirs sold. Santiago (brand) rum seems to be the favorite with knowledgeable locals. The longer its aged the smoother it gets. Buy a bottle of the 11-yo for a good drink neat or on the rocks.
Gunnar-Hagen Sondermann
Nigel Figueirado
Great to see where it all began. However don't expect to see much apart from the exterior!
Fred Thomas III TV Channel
A great place to see. NO!!!! you will not be able to purchase any Bacardi rum. The factory was taken over during the revolution and now everything sold is Havana Club.
David Columbro
Great rum, particularly the sweater one. Also best place to pick up cigars at not over inflated prices
Mike Magnant
Visited with 20 Tampa Rough Riders. Sample provided. Best Rum prices we saw on our trip.
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Welcome to the world's largest privately-held spirits company, founded 158 years ago in Santiago de Cuba. Discover the outstanding breadth and depth of our family of over 200 brands and labels
Bacardi Martini is a renowned spirits company that has been in existence for over 158 years. The company was founded in Santiago de Cuba and has grown to become the world's largest privately-held spirits company. Bacardi Martini boasts of an impressive family of over 200 brands and labels, making it one of the most diverse companies in the industry.
The history of Bacardi Martini dates back to 1862 when Don Facundo Bacardí Massó, a Spanish wine merchant, moved to Cuba and started experimenting with rum production. He discovered that by filtering rum through charcoal, he could create a smoother and more refined product. This led him to create the first-ever premium white rum - BACARDÍ Superior.
Over time, Bacardi Martini expanded its portfolio beyond just rum production. Today, the company produces a wide range of spirits including gin, vodka, tequila, vermouths and liqueurs under various brand names such as Grey Goose Vodka, Bombay Sapphire Gin and Dewar's Scotch Whisky.
One thing that sets Bacardi Martini apart from other spirits companies is its commitment to sustainability. The company has set ambitious goals aimed at reducing its environmental impact across all aspects of its operations. For instance, it aims to reduce water usage by 55% by 2025 while also sourcing all raw materials sustainably.
Bacardi Martini's commitment to sustainability extends beyond just environmental conservation; it also includes social responsibility initiatives aimed at improving communities where it operates. For example, through its "Good Spirited" program launched in 2014; the company aims at promoting responsible drinking habits while also supporting local communities through various projects such as disaster relief efforts.
In terms of market presence and reach; Bacardi Martini operates in over 170 countries worldwide with sales exceeding $5 billion annually. Its products are available both on-premise (bars & restaurants) as well as off-premise (retail stores). The company employs over 7k people globally who work tirelessly towards ensuring that customers get quality products consistently.
In conclusion; Bacardi Martini is undoubtedly one of the most successful privately-held spirits companies globally with an impressive portfolio spanning over two centuries worth celebrating! With their unwavering commitment towards sustainability coupled with their diverse range of high-quality products - there's no doubt why they continue being leaders within this industry!
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