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Based on 12 reviews, listing data and website checks · updated yesterday

What is Upwave?

Upwave, formerly Survata, is a marketing analytics company that provides brand marketing measurement technology to leading brands, agencies, and publishers. It was launched in Y Combinator and is based in San Francisco and New York. The company offers a platform to measure Brand Lift, validate Brand Reach, and surface Brand Optimization opportunities across channels like CTV, Digital, Social, and Retail Media.

What specific features does the Upwave platform include for campaign measurement?

The platform allows marketers to create dynamic campaign dashboards that access all modules to see if a campaign is driving lift. It provides cross-channel coverage with accurate, privacy-safe data in a unified dashboard for CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio. Users can evaluate brand lift at a tactical level to compare the performance of media and creative.

How does Upwave handle data accuracy and audience verification?

Upwave uses real attitudinal data and machine learning to verify whether a campaign is reaching a brand-specific audience beyond just age and gender. The company claims its methodology is meticulously checked to ensure the sample is high-quality, census-representative, and clean of bias or interference. They also offer AI-powered analysis through an agent named Bayes for on-demand interactive conversations and downloadable reports.

How have users described the impact of Upwave on their workflow?

Some reviewers describe the platform as a game-changer that has transformed the way they handle projects and manage tasks. Others note that it has streamlined team workflows and significantly improved productivity and organization. The interface is often cited as modern, sleek, and a joy to work with.

According to the business's own website, what are the core value propositions?

The company's own website states that it maximizes the effectiveness of brand spend by providing cross-channel brand measurement. It allows marketers to regularly measure, improve, and maximize brand campaigns with analytical rigor. The platform also provides actionable optimization recommendations for decision makers to understand over- and underperforming tactics.

Who are the investors and what is the company's background?

Upwave is backed by leading Silicon Valley venture capital investors including Uncork Capital, PivotNorth Capital, Conductive Ventures, Ridge Ventures, and Bloomberg Beta. The company was launched in Y Combinator and provides services to the world's leading brands, agencies, and publishers.

What advanced analytical capabilities does Upwave offer for brand optimization?

The platform offers granular cut-level controls to evaluate brand lift at a tactical level, giving insights to compare the performance of media and creative. It also provides on-target profiles and reach verification using real attitudinal data and machine learning to confirm audience targeting beyond demographics.

What subtle design choices do reviewers notice and appreciate?

Some reviewers mention that the absence of hashtags prevents unnecessary distractions, while others appreciate the sense of neutrality provided by the absence of a company name in the interface. The platform is designed to be intuitive, ensuring that everyone can easily adapt to it without issues.

How does Upwave facilitate data export and real-time monitoring?

The company claims to provide seamless data exports to make it easy to turn insights into meaningful brand impact. They also offer a real-time platform where marketers can access all modules and easily see if a campaign is driving lift.

How does Upwave support custom workflow creation and task dependency management?

The platform is described as robust, reliable, and packed with features that make project management a breeze. It offers a wide range of features that cater to various needs, allowing users to create custom workflows and task dependencies.

Where is Upwave located?

Upwave is located at 655 4th St, Chinatown, California.

How can I contact Upwave?

You can reach Upwave by phone at 800-736-0025 or by e-mail at [email protected].

How is Upwave rated on Trustburn?

On Trustburn, Upwave has a rating of 4.3 out of 5 based on 12 reviews.

Based on reviews, listing data and the company's website. Verify anything important with the company directly.

Swathi Nanduru
Reviews 1

😃 Upwave is simply the best project management tool I have used so far. The emoji feature adds a fun and engaging touch to task management. It's so satisfying to mark tasks as complete with a simple click and watch the emoji animation. The interface is modern and visually appealing, making it a joy to work with. I can't recommend Upwave enough 😊.

Tracy Hickox
Reviews 1

The experience of using Upwave has been nothing short of amazing. From the moment I started using it, I was impressed by how user-friendly and intuitive it is. The interface is clean and clutter-free, allowing me to focus on my work without any distractions. The addition of emojis adds a touch of fun to the platform, making task management a more enjoyable experience. Upwave has definitely exceeded my expectations and I can't imagine managing my projects without it.

Malcolm Landers
Reviews 1

Upwave has become my go-to project management tool. The simplicity and effectiveness of the platform make it a joy to work with. The intuitive interface ensures that I can easily navigate the various features without any confusion. The absence of excessive emotions like 'Wow' helps maintain a professional environment. Upwave has significantly improved my productivity and organization, and I highly recommend it to anyone in need of a reliable project management solution.

Lauren Seidman
Reviews 1

👍 Upwave has completely transformed the way we handle our projects. The platform is robust, reliable, and packed with features that make project management a breeze. The use of emojis in the interface brings a playful element that keeps us motivated and engaged in our tasks. The customer support team is always prompt and helpful, ensuring that any issues are resolved quickly. Overall, we are extremely happy with Upwave and would definitely recommend it to others.

Alexandra O'Brien
Reviews 1

I have been using Upwave for over a year now and I must say, it has truly transformed the way I work. The platform is user-friendly and intuitive, making it easy for me to create and manage tasks. The collaboration features are top-notch, allowing me to seamlessly work with my team on various projects. The customer support is exceptional and always quick to respond to any queries or concerns. Overall, I am extremely satisfied with Upwave and highly recommend it.

Joe Sterne
Reviews 1

I have been using a project management tool for quite some time, but Upwave stands out for its simplicity and effectiveness. It offers all the necessary features without overwhelming the user with unnecessary clutter. The interface is clean and easy to navigate, allowing me to focus on my tasks rather than getting lost in complicated menus. Upwave has greatly increased my productivity and I appreciate their dedication to providing a streamlined solution.

Aditya Kumar
Reviews 1

I have been using Upwave for a few months now and it has truly transformed the way I manage my tasks. The platform is incredibly user-friendly and offers all the necessary features to keep me organized. The inclusion of emojis adds a touch of personality to task management, making it more enjoyable. The absence of excessive emotions prevents any distractions, allowing me to stay focused on my work. Upwave is a reliable and efficient project management tool.

Douglas Dean
Reviews 1

Upwave has streamlined our team's workflow and made project management a breeze. The platform offers a wide range of features that cater to our needs, allowing us to create custom workflows and task dependencies. The interface is clean and intuitive, ensuring that everyone can easily adapt to Upwave without any issues. The absence of excessive emotions like 'Wow' ensures a professional working environment. Upwave has become an essential tool for our team.

Tracy Ching
Reviews 1

I have tried multiple project management tools over the years, but none have impressed me as much as Upwave. It is incredibly user-friendly and intuitive, making it easy for me to stay organized and focused on my tasks. The absence of a company name in the interface adds a sense of neutrality that I appreciate. I highly recommend Upwave for individuals and teams looking for a reliable project management solution.

Joseph Hutt
Reviews 1

Upwave has been a game-changer for my team. The platform offers a wide range of features that have greatly improved our workflow. The customizable boards and task templates make it easy to adapt Upwave to our specific needs and projects. The real-time collaboration allows us to work together seamlessly, even when we are not physically in the same location. Upwave has definitely exceeded our expectations and we are thrilled with the results.

Patricia Gill
Reviews 1

As a freelancer, finding the right project management tool is crucial. Upwave has been a game-changer for me. The customizable boards and task organization options allow me to tailor Upwave to fit my specific needs. The intuitive interface makes it easy to navigate, and the absence of hashtags prevents any unnecessary distractions. Upwave has significantly improved my productivity and helped me stay on top of my projects. I highly recommend it.

Brock Donovan
Reviews 1

🤩 Upwave has exceeded my expectations in every way. The interface is sleek and visually appealing, making it a pleasure to work with. The inclusion of emojis brings a delightful touch to task management and adds a sense of accomplishment. The customer support team is exceptional, always providing prompt and helpful responses. Upwave has made managing my projects effortless and enjoyable. I can't thank them enough for creating such an outstanding platform. 👏

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About Upwave

Upwave (formerly Survata) is a marketing analytics company providing brand marketing measurement technology to the world's leading brands, agencies, and publishers.

Upwave was launched in Y Combinator, and is backed by leading Silicon Valley venture capital investors including Uncork Capital, PivotNorth Capital, Conductive Ventures, Ridge Ventures and Bloomberg Beta.

The company is based in San Francisco and New York.

Website
upwave.com
Address
655 4th St