Setup

Setup is a marketing consultancy based in Atlanta, Georgia, that acts as a matchmaking service connecting brands with qualified agency partners. Founded in 2014 by Joe Koufman, the company has facilitated over 1,400 brand and agency connections. Their model focuses on human connection and clarity to help both sides find better-fit partnerships faster.

The company operates out of two specific addresses: 1708 Peachtree Street NW, #405 for their main office and 1708 Peachtree St NW, #410 for their legal entity, Setup, LLC. They can be reached via the phone number +14042208020 or by email at [email protected] during business hours from 8:30am to 5:30am on weekdays.

Setup offers a free agency matchmaking service specifically for brands that need qualified agency options aligned to their goals, budget, and timing. They also provide specialized options for focused, niche, local, boutique, or project-based needs where a right-sized partner is better suited.

Agencies can get certified to become visible in Setup's private agency database, receive a deeper assessment of their positioning and readiness, or join the Setup Agency Collective for a selective growth relationship with deeper alignment.

The company's approach is guided by three core principles: human connection, right fit, and clarity. They believe the strongest partnerships are built on trust and chemistry rather than just capabilities lists, and that clarity about needs and expectations leads to better decisions.

According to recent feedback, the team is praised for being professional, efficient, and responsive, with a user-friendly website and helpful customer service staff who guide clients through the setup process.

Some reviewers noted a mixed experience, mentioning issues with the setup process itself despite finding the website and customer service helpful, resulting in an average overall rating.

The Trustburn rating is 3.8 out of 5 stars based on 10 reviews. The rating split includes multiple 5-star reviews, several 4-star reviews, and a few 3-star reviews, reflecting generally positive but varied experiences.

Joe Koufman, the Founder and CEO, previously served as SVP of Business Development and Marketing at Engauge, which was later acquired by Publicis Groupe, before founding Setup in 2014.

Setup was founded in 2014 and has been operating for over 12 years, positioning itself as a team of connectors, marketers, and operators with experience on both sides of the brand–agency relationship.

The company aims to bring clarity to a marketing world that can feel crowded and noisy, using human understanding to navigate the relationship between brands and agencies.

A specific feature offered is the 'Get Certified' credential for qualified agencies that want to be visible in Setup's private agency database, alongside assessments and the Agency Collective.

Setup helps brands clarify the agency partner they need and meet qualified options, while also helping agencies become more visible for better-fit brand opportunities.

The official website of Setup is setup.us.

Setup has official profiles on Facebook.