Markway

Markway is a Russian internet marketing agency specializing in online reputation management, social media promotion, and targeted advertising. It offers services such as ORM, SERM, GERM, and negative content removal for various industries including healthcare, real estate, and finance. The company operates offices in Nizhny Novgorod, Krasnodar, Dmitrov, and Veliky Novgorod, and has been active since 2015.

The agency provides a GERM service that helps businesses configure responses from neural networks to protect their brand reputation. This feature is part of their broader digital solutions aimed at maintaining positive online interactions and preventing automated negative feedback from harming a company's image.

According to the company's own website, Markway claims to be number 1 in Russia for online reputation management based on the 'Runet Rating' for 2023, 2024, and 2025. They also hold special prizes in the 'Crystal Ball - 2025' competition and are recognized by the 'Runet Awards 2024, 2025' as the top SERM agency in Russia.

Markway offers a dedicated service for promoting businesses on marketplaces, helping clients increase sales of goods on these platforms. This service is listed alongside their core offerings of ORM, SERM, and SMM on their main services page.

The agency provides a 'Reputation Calculator' as one of its digital solutions, allowing clients to assess their current online standing. This tool is part of their suite of resources aimed at helping businesses understand and improve their digital footprint.

Markway has a history of rapid growth, expanding from a small team of 30 people in 2015 to becoming a major player in the Russian digital marketing sector by 2020. During the pandemic, they significantly increased their staff of SERM specialists and launched their own educational program, the Markway Development Program.

The company serves a wide range of industries with specific reputation solutions, including those for doctors and medical clinics, real estate developers, and hospitality businesses. They also offer tailored services for automotive dealerships and legal firms.

Markway operates four physical offices located in Nizhny Novgorod, Krasnodar, Dmitrov, and Veliky Novgorod. Each office follows a standard schedule of opening on weekdays from 9:00 to 18:00 for client consultations.

A study conducted by Markway and the service Anketolog.ru in 2023 found that more than half of users base their purchase decisions on reviews. This insight is used to justify the importance of their monitoring and reputation management services.

The agency's website states that they can neutralize scandalous publications and poor reviews as part of their negative content removal service. This is a key component of their strategy to form a positive search result and improve brand perception.

Markway claims to use automated platforms and strict control mechanisms to guarantee reputation management. They emphasize speed, noting that negative information can be read by hundreds of people within a single day, requiring an instant response.

Markway offers a 'Reputation for Employer' service, which is designed to help companies manage their image as an employer. This is part of their broader suite of reputation management tools aimed at attracting and retaining talent.

The agency's website highlights that they have the largest team of SERM specialists in Russia. This scale allows them to react quickly to reputation threats and maintain a strong position in the market.

According to the company's own description, their core values include expertise, technology, and speed. They state that they speak the client's language and develop effective algorithms to ensure continuous development and success.

You can reach Markway by phone at +79087583001.