Joanna Spruijt · Fractional COO & RevOps Architektin

Joanna Spruijt is a Fractional COO and RevOps Architect who builds operational systems for founders, scale-ups, and private equity portfolios. She has been active in this field since 2018, drawing on earlier experience with companies such as Rio Tinto and the BOC Group. Her work focuses on making business processes documented, repeatable, and measurable to ensure growth does not consume the founder's time, using an approach described as 'AI-immer, Mensch-zuerst' (AI always, human first). She is currently based in Berlin and works remotely with teams in Europe and the US.

The business offers a fixed-price operations audit for €3,000 that takes one to two weeks to complete. If a client books the 12-week build or a retainer within 30 days, the full €3,000 is credited toward that engagement. All prices are stated as net, plus VAT where it applies, and the audit includes a map of work flow, a tool stack review, and a ranked list of bottlenecks with proposed fixes.

The process begins with a fixed-price operations audit that maps how work actually flows, reviews the tool stack for costs and redundancies, and identifies bottlenecks. After the audit, the client can either carry out the plan with their own team or hire Joanna to stay on as their fractional COO. She aims to build the system with the team and hand it over within 10 to 12 weeks before an investor or buyer finds the gaps first.

Joanna targets founders preparing for a raise, a sale, or a large client, as well as scale-ups and private equity portfolios. The service is designed for companies where decisions, approvals, and exceptions currently run through one inbox, causing growth to stall at that person's speed. It is particularly useful when a funding round, sale process, or major client brings due diligence that exposes undocumented processes behind the pitch.

The company has been active in this specific field since 2018, though earlier experience includes global operations roles at Rio Tinto and the BOC Group. She also founded her own brand, Mineralist, before focusing on fractional COO and RevOps architecture. The current team structure involves her working remotely from Berlin with clients across Europe and the US, without a large in-house staff mentioned.

The website states that every approval that waits and every handoff nobody owns grows with each hire, turning into lost margin and slower deals. She finds these gaps during due diligence and fixes them with the team before an investor or buyer does. The audit specifically looks at how work moves between people and teams, the tools they use, roles and owners, and the numbers the company runs on.

Companies like Hamza Invests, PinchForth, ChannelDock, GoStudent, Feedbird, Wooninjas, WooCommerce, Upwork, Zeltra, and BOC Group have been mentioned as clients. The client work is under NDA, so the results shown on the website are presented without client names. A recommendation letter from the President of PinchForth is featured on the site.

The website describes the approach as 'AI-immer, Mensch-zuerst' (AI always, human first), emphasizing sustainable structures for growing companies. This philosophy aims to prevent time and margin from being lost to unowned handoffs as the team grows. The goal is to ensure that scaling does not consume the founder's time by creating documented, repeatable, and measurable systems.

The website states that at 10 people there are 45 possible handoffs, at 25 there are 300, and at 50 there are 1,225. This statistic is used to illustrate how handoffs grow exponentially with team size. Joanna argues that unless every handoff has an owner, that is where time and margin go, costing a team at 50 people what an hour costs at 10.

The audit includes a walkthrough of the findings with the client and their leadership team. After the audit, the client can choose to execute the plan themselves or have Joanna stay on as a fractional COO. The build phase is designed to be completed within 10 to 12 weeks, ensuring the systems are ready before external scrutiny occurs.

The website mentions that a simple report can take days if sales, finance, and operations each keep their own version of the truth. The tool stack often grew one subscription at a time, leading to overlaps and redundancies. The audit specifically reviews these tools to identify costs and redundancies that slow down reporting.

The website states that the founder is still the system if decisions and approvals run through one inbox. This causes the company to grow only as fast as that person can answer. Joanna finds these gaps and fixes them with the team to prevent the founder from becoming the bottleneck.

The website notes that a big moment, such as a funding round, a sale process, or a major client, brings due diligence. During due diligence, the processes behind the pitch often turn out to be undocumented. The audit prepares the company for these moments by ensuring processes are documented and repeatable.

The official website of Joanna Spruijt · Fractional COO & RevOps Architektin is joannaspruijt.com.

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