Influencer

Influencer is a global influencer marketing agency founded in 2015 that connects brands with content creators to generate organic buzz through creative content. They operate out of London, New York, and Riyadh, with teams in Los Angeles, Chicago, Dubai, Berlin, Amsterdam, and Melbourne, serving over 30 markets worldwide. The company claims to have delivered 6,000+ campaigns and contracted 90,000+ creators since its inception.

The platform offers end-to-end creator marketing services including creator selection using a proprietary 'Creator Scorecard', content production and remixing, and affiliate program management. They also provide bespoke solutions tailored to client priorities, ensuring a seamless experience from concept to campaign measurement and reporting.

The business was founded in 2015 by Ben Jeffries and Caspar Lee, who believed creators were the future of culture and communication. A decade later, they have built a global company with over 200 global team members speaking 40 languages across nine commercial hubs.

Reviewers consistently praise the platform for being user-friendly, intuitive, and easy to navigate. Many users highlight the professionalism of the team, the effectiveness in targeting the right audience, and the outstanding results achieved for their influencer marketing campaigns.

As of the latest data, Influencer holds a Trustburn rating of 4.1 out of 5 stars based on 10 reviews. The feedback is relatively recent, with the most recent review posted in November 2023, and the rating split shows a majority of 4 and 5-star ratings.

The company's website states that creator-led content drives a 91% higher 6-second view-through rate, a 70% higher click-through rate, and a 3.3x higher ROI compared to standard digital ads. News articles also mention influencers like Meenakshi Nachiyar, highlighting the growing prominence of creator-led marketing in various industries.

To get started, brands can seamlessly connect with content creators via the Influencer platform. The process involves defining objectives, curating creators using their science, synergy, and style framework, and then activating and optimizing campaigns to amplify results.

Influencer operates in multiple languages and markets, with a presence in the UK, USA, UAE, KSA, and other global locations. They execute campaigns across platforms like TikTok and Instagram, targeting diverse audiences in over 30 markets.

The business has a global team structure with SVPs for North America, Europe, MENA, and Global Performance, along with VP roles for Partnerships and Client Services. They maintain offices in New York, London, and Riyadh, with additional teams in Los Angeles, Chicago, Dubai, Berlin, Amsterdam, and Melbourne.

The company claims to have generated over $2M in earned talent value for clients like Spotify and Coca-Cola, driving 37M views and 34.5M impressions. They also achieved a 56% conversion rate and 72% increase in CTR for Asos, demonstrating significant performance metrics.

Influencer uses an AI-driven operating system called Waves to streamline the client and creator experience, scaling delivery and success. They also partner with Profound to put creator content at the heart of AI search, showing brands how they appear in AI answers.

The company states they will only ever reach out from their @influencer.com email or official Instagram handle. They also provide a contact form on their website for direct communication with their team.

Influencer offers a Creator Scorecard to select creators based on science, synergy, and style, ensuring a bespoke selection criteria. They also provide a 'Creator Affiliate' program for end-to-end affiliate marketing solutions that mobilize creators to drive meaningful conversion.

Influencer is located at 51 Great Marlborough Street, London, England.

The official website of Influencer is influencer.com.