Obsidian Logic

Obsidian Logic is a solo Ottawa-based operation led by Jake Hersky that provides three core services: a 90-day DJ mentorship program called The Blueprint, custom websites and digital tools under the BrainForge offering, and a Business Launchpad consulting package for new founders. The company builds websites in three days, sets up booking systems and CRM tools, and provides AI tools integration and training for small businesses. It also operates a DJ service under the Beat Master DJ brand, performing at weddings, clubs, and corporate events.

The business operates as a one-person web studio with zero outsourced contractors, delivering custom websites that are designed, built, and live in about two weeks. For DJ services, it offers a 90-day mentorship program called The Blueprint that costs between $1,500 and $2,500, featuring 13 years of experience and 24 trained DJs. Web design and AI tool projects range from $1,440 to $6,000+, while the Business Launchpad consulting package for new founders costs between $2,500 and $5,000.

Clients can start a project by booking a free 30-minute intro call to discuss DJ dates, websites, or any project idea. The DJ mentorship program, The Blueprint, is applied for directly, while web projects and consulting begin with a discovery call. All inquiries are handled through a direct email line, and the business promises to personally read every message and respond within 24 hours.

The business offers a Zero-Risk Guarantee for web design projects, stating that if they cannot deliver a working solution, the client pays absolutely nothing with zero invoices. For DJ service deposits, the 50% booking deposit is refundable if the client cancels more than 30 days before the event, but becomes non-refundable within 30 days of the event. Web design deposits are non-refundable once work has started, though they are refunded in full if cancelled before work begins.

The company is located in Ottawa, Ontario, Canada, and serves clients remotely across Canada. It is positioned as a solo operation with a single point of contact, Jake Hersky, who manages all aspects of the business without subcontractors. The business has been operating for 15+ years behind the decks and has played over 500 events, maintaining a 97% client satisfaction rate.

The DJ service, Beatmaster DJ, performs at weddings, corporate galas, clubs, and private parties, offering pro sound, lighting, and MC services with a backup plan for everything. The web studio creates custom websites, brands, and booking systems specifically for small businesses that need a site that actually sells. The business also runs several other ventures including CommandWell, LUMUMENT, and CITÉLUX for lighting and smart-home solutions.

The DJ mentorship program, The Blueprint, consists of six complete modules across 90 days with live coaching calls and a full curriculum covering setup to weddings and real backup plans for emergencies. The web studio provides AI tools integration and training, booking systems, and CRM setup with a full handover where the client owns everything. The Business Launchpad includes 1:1 strategy sessions, full payment stack setup, and a 30-day follow-up support after launch.

The business claims a three-day website turnaround and a zero-risk guarantee where if they cannot build a solution, the client pays nothing. It emphasizes a solo operation with no hand-offs, ensuring direct phone line communication and a sharp, intentional delivery standard. The company states it builds tools it would use itself and takes on projects it can finish, avoiding scope creep.

The DJ service includes professional sound sized to the venue, dance-floor lighting, wireless mics for speeches, an MC who runs the timeline, pre-event planning meetings, and a backup equipment plan. The web studio offers custom websites, AI tools integration, booking systems, and CRM setup with a full handover. The consulting package covers advertising, payment taking, payroll, and a custom toolkit wired for the specific niche.

The business states it has 15+ years of experience behind the decks and has played over 500 events with a 97% client satisfaction rate. It operates as a solo entity with no outsourced contractors, ensuring direct communication and a single point of accountability. The company has trained 24 DJs through its mentorship program and built websites for clients like Robinson Renovations and CommandWell.

The business offers a free 15-minute consult for DJ bookings and a free 30-minute intro call for web or project ideas. The DJ pricing guide outlines realistic price ranges from $800–$1,200 for budget options to $3,000–$5,000+ for premium full production. The web studio provides a zero-risk guarantee and a 14-day refund window for digital products if files haven't been substantially used.

The business operates under the name HERSKY and uses the domain hersky.info, with a press kit available for venues and promoters. It runs a merch store with print-on-demand items and a music catalog on Spotify. The company also hosts a free arcade of 1,016 browser games built by Jake Hersky.

The official website of Obsidian Logic is hersky.info.