Firefly Car Rental Iceland

Firefly Car Rental Iceland is a budget-friendly car rental company that has been operating since May 2014. They offer affordable vehicles for travelers exploring Iceland, with pick-up locations at Keflavík International Airport (KEF) and Reykjavík City. The business aims to make reliable, low-cost car rentals accessible to all visitors.

The company offers a diverse fleet ranging from compact economy cars for city exploration to spacious SUVs and 4×4s for navigating Iceland's rugged highlands. Both manual and automatic transmission options are available to suit different traveler preferences and needs.

Customers can pick up their rental vehicles at two main locations: Flugvellir 11 in downtown Keflavík or Flugvallarvegur 5 in Reykjavík. The Keflavík location provides a shuttle service from the airport during opening hours of 05:30-17:30 to facilitate easy collection.

To begin a rental, visitors select their preferred location, pick-up date and time, and return date on the website. The booking process allows choosing between Keflavík Airport or Reykjavík City for both pickup and drop-off.

Rental prices start from $55 per day, which includes CDW (collision damage waiver) insurance, unlimited kilometres, and VAT. This transparent pricing structure aims to provide honest costs without hidden fees.

The business accepts renters who are 20 years or older, with a specific category available for those aged 20-22. This age range allows a broader group of travelers to access their services compared to stricter age limits.

Firefly Iceland has received over 500 verified reviews on Booking.com, earning an 8.7 'Wonderful' rating. They were recognized as winners of the Traveller Review Awards in 2024, highlighting their strong customer satisfaction record.

The company maintains its vehicles using mechanics from Hertz Iceland, leveraging established expertise to ensure vehicle reliability and safety for all renters.

In addition to car rentals, the website provides travel blogs and tour options to help visitors plan their Iceland adventures. These resources cover topics like Icelandic culture, weather stereotypes, and whale watching tips.

The Keflavík location is situated in downtown Keflavík, making it convenient for travelers arriving at the airport. Its proximity to the airport and shuttle availability simplifies the transition from arrival to road trip.

The Reykjavík City location is positioned near the Blue Lagoon and the Reykjanes Peninsula, offering easy access to volcanic landscapes and geothermal areas for exploration.

The website explicitly states that prices include VAT, ensuring no surprise charges at the counter. This clarity is part of their commitment to honest pricing for all customers.

The business highlights its mission to foster meaningful connections between travelers and Iceland's natural wonders through reliable and cost-effective transport.

You can reach Firefly Car Rental Iceland by phone at 5220022.