EMPAT Consulting

EMPAT Consulting is a B2B sales consulting firm founded in 2019 that builds documented sales systems for business owners. It combines sales strategy, processes, and technology to support consistent revenue growth and accurate forecasting. The firm targets manufacturing, distribution, and business services industries by focusing on scalable systems rather than one-off training.

The company operates out of Level 38, 71 Eagle Street in Brisbane, Queensland, Australia, and serves clients across the country. It emphasizes a pragmatic, systems-based approach to help businesses step back from frontline sales work and manage results instead.

The firm offers three main services: Sales System Consulting, Sales Lead Generation, and Sales System Audit. These are designed to integrate seamlessly with existing operations and enable steady lead generation without owner dependency.

For businesses without a dedicated sales rep, EMPAT will deliver a ready-to-hire sales system within 30 days. For those with a dedicated sales rep, the system is delivered to enable the team to start performing within 60 days.

The consulting process follows a three-step method called 'Launch Pad, Flight, and Orbit' to design strategy, implement the system within a CRM, and provide ongoing support.

The firm states that digital scraping for leads is illegal in Australia and risks legal and reputational damage, so they use an ethical, multi-channel outreach method called ESO instead.

The business focuses on manufacturing, distribution, and business services, specifically addressing challenges like inconsistent project flow, scope creep, and resource planning struggles in business services.

The founder, Mark Thomas, holds an MBA from QUT and has over 20 years of experience in sales, including roles in automotive, petrochemical, mining, and quarrying sectors.

The company's vision is to become Australia's go-to consultancy firm for small business B2B sales systems by making sales easy for small business owners.

The firm claims that even bespoke services can be systemised by productising offerings like audits and training delivery teams for upselling.

The website states that salespeople often lack the time and skills to build effective processes, making an external consultant essential for scalable systems.

The firm emphasizes that selling is a verb and activity matters, so they systemise and scale activities to ensure the right actions are repeated in sufficient volume.

The company provides a clear path to consistent revenue and sustainable growth by integrating CRM systems and tracking lead and lagging indicators for accurate forecasting.

The firm states that the only way to make activity happen is to systemise it, then scale it, which helps distil the offer for easier articulation to the chosen audience.

You can reach EMPAT Consulting by phone at 0434 094814.