ekonte · short-form video that converts

ekonte is a short-form video production studio located in San Francisco, CA, US that specializes in creating video content for products requiring detailed explanation. The studio manages the entire process from strategy and storyboarding to full video production, utilizing an in-house storyboarding tool to plan and approve every cut before filming begins. Clients are required to record 30 minutes of footage, after which ekonte delivers the edited videos. The business also offers multilingual versions in English, Japanese, and Chinese, along with a self-service storyboarding tool currently in private beta.

To get started, clients must first record 30 minutes of footage, which serves as the raw material for the entire production. The studio then uses its proprietary tool to storyboard every cut, allowing clients to approve shots, lines, and pacing before any filming occurs. Once the board is approved, the team proceeds with the capture kit and subsequent editing phases. The business operates on a model where research and strategy come before any camera work is set up.

ekonte distinguishes itself by showing clients a real board of finished cuts before filming, a step most other studios skip. The company states that the gap between a script and a finished edit is where value is often lost, so they board every cut in their custom tool to ensure approval happens while changes are still free. This method allows clients to see the structure, hook, beats, narration, and shot notes before production costs escalate. No other studio, according to the description, hands this level of detail to clients prior to the shoot.

The studio offers multilingual versions of their videos in English, Japanese, and Chinese, ensuring content reaches diverse audiences. These versions are not simple translations but are created natively using the same approved board structure. The series map outlines how different videos serve specific roles in the marketing funnel, from reaching new people to converting leads. This strategic approach ensures every piece of content has a defined job in the customer journey.

The studio provides three distinct ways to work with them depending on the client's needs: a pilot series for founders consisting of 5 videos, a full production series engine for brands, and a tool-focused option for creators. The pilot series is designed for founders who need a quick start with 30 minutes of recording time. The full production option is for brands seeking a complete series engine, while the tool option allows creators to join the waitlist for the self-service storyboarding software. Each tier is tailored to different stages of business growth.

The studio emphasizes that the entire process starts with strategy, ensuring the content is targeted correctly before any filming takes place. They identify three distinct series types: one for buyers, one for practitioners, and one for first-time builders, picking the most relevant one for each project. This focus on story structure before a single cut is made ensures the final product aligns with the intended audience. The capture kit then condenses twenty hours of work into a single 30-minute sitting for the client.

The studio's proprietary tool, named ekonte, is used to board every cut, including hooks, beats, narration, and shot notes. Clients are able to approve every cut within this tool, ensuring alignment before production begins. The tool also supports the creation of a series map that visualizes how each video fits into the overall funnel. This system is built in-house and is central to their workflow for both production and the private beta tool.

The studio claims that most other studios hand clients a script and then a finished edit, leaving a gap where money is spent. ekonte addresses this by boarding every cut in their tool, so clients can approve shots, lines, and pacing while they still cost nothing to change. This approach is presented as a way to save money and ensure quality before filming begins. The website explicitly states that this is a unique feature not offered by other studios.

The studio's website mentions a series map that outlines how each video serves a specific job in the funnel, from reaching new people to converting leads. This map includes stages like Supabase pilot, Supabase vs No BackendMoFu, and Rebuilding [Big App]BoFu. The map helps clients understand how their content fits into the broader marketing strategy. The studio also mentions a format library that keeps getting bigger, providing more evidence for each new project.

The studio requires clients to record 30 minutes of footage, which is then used to create multiple short-form videos. This process is designed to be efficient, condensing twenty hours of work into a single sitting. The capture kit provides a numbered shot list detailing what to record, what to say, and how long. This ensures that the client has a clear guide during the recording session without needing a camera.

The studio offers a self-service storyboarding tool that is currently in private beta. This tool allows clients to plan and approve cuts before filming, similar to the process used for their custom productions. The tool is part of the studio's broader ecosystem, which includes the series map and the format library. It is designed to help creators and brands manage their video content more effectively.

The studio's founder mentions having trained as a voice actor in Tokyo and worked professionally, which informs their approach to delivery, pacing, and timing. This background helps them understand the nuances of video production that often determine success. The founder also notes that the format library keeps getting bigger, meaning every project starts from more evidence than the last. This commitment to continuous improvement is a key part of their service offering.

ekonte · short-form video that converts is located at San Francisco, CA, US.

The official website of ekonte · short-form video that converts is ekonte.studio.

On Trustburn, ekonte · short-form video that converts has a rating of 4.3 out of 5 based on 4 reviews.