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Questions about Edward M. Liceaga
What is Edward M. Liceaga?
Edward M. Liceaga is a sales and business development professional with over 25 years of experience in specialty finance and capital markets. He currently drives business development at Creative Capital Solutions, a specialty finance firm, where he builds partner channels and works with clients on products like working capital advances, lines of credit, asset-based lending, and accounts receivable factoring.
What geographic markets and specific recovery services are covered?
The business serves clients across North America, Europe, Australia, and Hong Kong, having closed over 1,000 transactions. It offers services including early intervention, UCC enforcement, and structured escalation through its partnership with Lexington Recovery, a commercial recovery firm purpose-built for the MCA ecosystem.
What specific financial products and loan ranges are offered?
Clients can access working capital advances ranging from $10,000 to $5,000, as well as business lines of credit and bridge lending. The firm also provides asset-based loans and AR factoring to support small business growth and merchant cash advance opportunities.
How does the partner channel network function and what are its results?
The firm operates a network of 10 active ISO and referral partners that generate roughly 50 qualified applications per month. This partner channel was built from zero to ten active partners, producing approximately 60% of the firm's repeat and renewal business.
What is the typical client retention rate and how long do relationships last?
Client relationships typically last an average of five years, with a significant portion of business being repeat and renewal. This high retention rate is described as the only number in the business that cannot be manufactured, emphasizing durable value creation.
What types of investors are targeted and what other firms were co-founded?
The firm has raised institutional capital from family offices and high net worth investors to deploy capital across private credit and specialty finance. It also co-founded Amsterdam Capital Group, Inc., which invests in merchant cash advance opportunities for small business growth.
What are the key steps in the sales and origination process?
The process involves outbound prospecting, underwriting coordination, and managing the full sales cycle from start to finish. The approach focuses on building trust, solving real problems, and executing with discipline to create durable value for clients and shareholders.
What themes do multiple reviewers praise about the business?
Reviewers highlight the ability to originate from nothing and build a firm's infrastructure from scratch. The strategy of building trust and solving real problems is frequently praised as a core strength of the business model.
What is the current Trustburn rating and how many reviews exist?
The firm has a Trustburn rating of 4.8 out of 5 based on 4 reviews. These reviews are recent, reflecting ongoing engagement with the firm's specialty finance and capital markets services.
What prior leadership roles and company foundations support the current business?
The firm has held roles including Managing Director of an investment banking capital markets group and has founded multiple investment and specialty finance companies. This background supports its current focus on driving business development and building partner channels.
Where is the firm located and how long has it been operating?
The firm is located in the United States, operating under the domain edwardliceaga.com. It has been active for over 25 years, originating and closing transactions across various financial sectors.
What specific owner needs are addressed by the firm's services?
The firm works with owners on working capital advances, lines of credit, asset-based lending, and AR factoring. It also supports commercial recovery firms with early intervention and UCC enforcement services.
How does the firm handle capital raising and scaling revenue?
The firm has a history of raising capital through direct investor outreach and building companies that deploy capital. It continues to scale revenue across financial services, investment management, and investment banking.
What are the current active roles and dates of operation?
The firm is currently active in 2026, with ongoing roles at Creative Capital Solutions and Lexington Recovery. It continues to lead sales and business development for financial technology platforms and specialty finance firms.
What is the official website of Edward M. Liceaga?
The official website of Edward M. Liceaga is edwardliceaga.com.
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4 Reviews
The profile highlights a rigorous approach to capital markets, emphasizing systematic strategies and webhook execution in trading. The claim of sixty percent repeat business indicates strong client retention. The dual focus on both traditional specialty finance and active futures trading suggests a unique perspective on market dynamics. This combination of executive leadership and hands-on trading experience could be valuable for clients seeking innovative financial solutions. The detailed list of roles, from managing partner to proprietary trader, demonstrates a deep understanding of both sides of the market. The emphasis on building trust and solving real problems aligns with the analytical tone presented in the summary.
The extensive background in specialty finance is impressive. However, the specific details on lending rates and fees would be helpful to have clearly listed on the site.
His extensive background in specialty finance and capital markets suggests a highly capable professional for business development roles.
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About Edward M. Liceaga
Edward M. Liceaga is a sales and business development professional working in specialty finance and capital markets. According to the website, he has over 25 years of experience originating and closing transactions in private credit, specialty finance, and capital markets. He has held roles including Managing Director of an investment banking capital markets group and has founded and led multiple investment and specialty finance companies. He currently drives business development at a specialty finance firm, building partner channels and working with clients on products such as working capital advances, lines of credit, asset-based lending, and accounts receivable factoring. The site also states that he actively trades NQ futures and NDX options and runs systematic trading strategies through platforms including TradingView, Tradovate, Rithmic, and NinjaTrader.
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- edwardliceaga.com
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