Reading the details, the Startup Training Tour looks incredibly accessible. Getting a useful hour with no fee or pitch is a fantastic way to test the waters with Boris's team.
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Questions about Boris Bedzent
What is Boris Bedzent?
Boris Bedzent is a B2B SaaS revenue training and coaching consultancy run by an individual practitioner. The business offers programmes designed to help sales, customer success and leadership teams align methodology, live deal coaching and management habits into a shared way of working. Services include multi-week execution programmes for established teams and offerings aimed at startup teams, structured as 90-day cohorts of 3–5 participants built around workshops, practice, application and review.
Who exactly is this programme for and who might it not suit?
The business is specifically designed for experienced SDRs, AEs or CSMs who know the methodology but lose consistency when deals get difficult. It also targets B2B SaaS startup teams that want to solve live sales challenges in a focused hour. The programmes are built around a first-principles approach to revenue that provides sharper customer analysis than MEDDPICC and BANT.
What are the specific programmes and their formats?
The core offering is the 90-Day Revenue Execution Masterclass, which runs for 90 days with 3–5 people where everyone participates. Another option is the Startup Training Tour, which takes place in London from October to December 2026. Each stop is one focused hour built around a live sales challenge your team wants to solve.
How does the process work step by step?
The process involves a workshop where the idea is developed together, followed by supervised practice, application and review over 90 days. Over this period, the team applies the new way of working, reviews what happened and improves the next attempt. Small groups mean everyone contributes, practises and receives direct feedback in every session.
What specific frameworks or terms are used in the training?
The methodology uses a first-principles revenue operating system called Inflection Loop™. This system provides a more practical way to challenge customers than Challenger, clearer identification of strategic gaps than Gap Selling, and more useful guidance for real customer conversations than SPICED. The same first-principles logic works across the whole revenue organisation.
Are there any free trials or specific pricing models mentioned?
The Startup Training Tour is offered completely free of charge with no fee required to book a stop. There is also no pitch involved, just one useful hour per session. Participants can book a tour stop to address a specific live sales challenge their team wants to solve.
How long has the business existed and what is its history?
The business has been operating for almost 10 years, during which time it trained more than 3,000 revenue professionals across 200+ B2B organisations. The consultant has implemented numerous established methodologies for almost a decade before adopting the current first-principles approach. This extensive experience is cited as the foundation for the current training methods.
What do reviewers praise about the service?
Some reviewers praise the first-principles approach to revenue and the practical way to challenge customers compared to other methodologies. The small group format is also highlighted as a key feature where everyone contributes and receives direct feedback. The workshop-practise-apply-review loop is another aspect that receives positive feedback.
What common doubts might a visitor have before choosing this service?
The business states that methodologies often remain too abstract and training engagements end before behaviour changes. Managers are left to translate and reinforce the strategy without enough time, training or structure, which are common growth blockers addressed by the programme. These issues are identified as the fundamental problems the business aims to solve.
What are the practicalities of booking and ordering the programmes?
The delivery method involves live workshops, practice, application and review sessions. The 90-day masterclass includes weekly reviews of live calls, deals and upcoming customer conversations. The startup tour involves a focused hour built around a live sales challenge your team wants to solve.
How does the system adapt to different roles and deals?
The business mentions that the depth of the first-principles logic changes with the role and the deal. The same first-principles logic works across the whole revenue organisation, adapting to different contexts. The system is designed to be built around the customer journey and actual calls.
What other websites or sources mention this business?
The website borisbedzent.com provides the main information about the business and its offerings. The listing on Trustburn confirms the business operates in management consulting and professional training & coaching. The business uses a bottom-up learning loop where concepts and ideas are not air-dropped to the team.
What unique features distinguish this business from others?
The business emphasizes that everyone signs up to the same language because they helped write it. This collaborative approach ensures that what is already working stays while what is not gets challenged. The framework is tested against the team's experience, questions, deals and custom requirements.
How is Boris Bedzent rated on Trustburn?
On Trustburn, Boris Bedzent has a rating of 4.3 out of 5 based on 4 reviews.
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4 Reviews
What stands out is the commitment to behavior change over simple training completion. The methodology replaces abstract concepts with a first-principles revenue operating system that challenges existing assumptions. Although the process involves rigorous roleplays and live call reviews, the team remains engaged through a non-hierarchical workshop style. The reliance on whiteboarding rather than slides might deter those accustomed to traditional lecture formats, yet it forces active collaboration. The four-to-one feedback ratio during the apply phase ensures constructive criticism without overwhelming participants. For someone considering this company, the emphasis on building a shared language through collective input suggests a sustainable cultural shift rather than a temporary fix. The validation from other leaders indicates that the tailored playbook becomes a permanent tool for weekly reviews.
From the information available, the core offering relies on a 90-day cycle of practice and review. The small group format ensures everyone participates actively rather than just observing. The bottom-up learning loop allows teams to build how they use frameworks together around their actual customer journeys. While the approach seems robust, the specific outcomes depend heavily on the team's willingness to engage consistently during the supervised practice phases.
The Inflection Loop system offers sharper customer analysis than traditional methods like MEDDPICC. Boris applies first principles logic across the revenue organization, ensuring every team member understands their role clearly.
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About Boris Bedzent
Boris Bedzent is a B2B SaaS revenue training and coaching consultancy run by an individual practitioner. The business offers programmes designed to help sales, customer success and leadership teams align methodology, live deal coaching and management habits into a shared way of working. Services include multi-week execution programmes for established teams and offerings aimed at startup teams, structured as 90-day cohorts of 3–5 participants built around workshops, practice, application and review. The consultant applies first-principles frameworks intended to support customer analysis, deal challenging, gap identification and customer conversations across the revenue organisation.
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- borisbedzent.com
