刘纾冰 Bella Liu · Portfolio

Bella Liu is a culture-centered storyteller who presents projects at the intersection of culture, communication, and emerging technology. Her work includes documentary fieldwork in Kekexili, teaching service in Sri Lanka, and brand research on outdoor technology. She turns cultural observations into media research and interactive experiences aimed at young audiences, educators, and brands.

The W8: AI Impulse-Buying Reflection Tool is a Gen Z reflection tool for trend-driven desire. Using Labubu as a case, the prototype turns 'I want it' into a quick reflection on identity, community, scarcity, and emotional comfort before a purchase.

The bilingual Chatbox helps users generate a pre-purchase reflection report by turning impulse into a pause before choosing. It explores the path from seeing to wanting to reflecting, aiming for a clearer decision rather than more consumption.

The Kekexili Documentary is a visual ethnography of environmental labor, place-based memory, and human-land relations. It uses anthropological fieldwork to observe how conservation workers practice patrol routines, local knowledge, and environmental ethics in the plateau ecosystem.

Inclusive Learning focuses on communication across language, ability, and culture. Technology Literacy covers product technology, user trust, and value communication, while Culture + Media includes documentary, visual storytelling, and public memory.

The audience for these projects includes young audiences, educators, and brands. The research targets Gen Z collectors on platforms like TikTok, Xiaohongshu, and Instagram to understand their consumer desires.

The research insight is that desire grows through emotion, identity, community, and scarcity. The design response involves creating tools that help users pause and reflect on these factors before making a choice.

The goal is not to stimulate more consumption but to provide a clearer pause before choosing. The process involves research, bilingual content creation, interaction design, and prototyping.

The official website of 刘纾冰 Bella Liu · Portfolio is bella-shubing.com.

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