Barbertainer

Barbertainer is a men's barbershop located at Gallions Reach Shopping Park in Beckton, East London, operating under the brand Barbertainer® by Etch®. The business positions itself as a 'Barbershop 4.0' brand with a mission to decarbonise the 6,000-year-old barbering industry. They offer services such as fades, tapers, crops, scissor cuts, and beard trims for men and kids, aiming to evolve the trade from an economic, environmental, and social perspective.

The shop is situated inside Gallions Reach Shopping Park at 3 Armada Way, London E6 7ER, making it easily accessible for residents in Beckton, East Ham, Custom House, Canning Town, Barking, Thamesmead, North Woolwich, and the Royal Docks. Free parking is available at the retail park, and the nearest DLR stations are Gallions Reach and Beckton. The location also serves customers near ExCeL London, London City Airport, and the UEL Docklands campus.

Customers can book appointments online through the Barbertainer Booking App or the website to secure their slot. The business operates on a cashless policy and encourages booking in advance. Once booked, clients can choose from various services including standard haircuts, beard trims, and combined packages, with prices clearly listed on their site.

Haircuts for adults cost £30, while beard trims are £15. Combined services include a haircut and beard for £40, or a haircut, beard, and beard oil for £45. Special rates of £20 apply for kids aged 8-12 and seniors aged 60+. Additional services like waxing ears or nose cost £5 each, or £10 for both.

The barbershop is open from Tuesday to Sunday, with hours varying by day. Tuesday and Wednesday open later in the afternoon, while Thursday through Sunday start earlier. Monday is completely closed, and hours may change on bank holidays, so visitors are advised to check the latest times before traveling.

The business serves a diverse range of clients from the local East London area, including those from East Ham, Custom House, Canning Town, Barking, Thamesmead, North Woolwich, and the Royal Docks. They specifically mention catering to people visiting ExCeL London, London City Airport, and the UEL Docklands campus, highlighting their strategic location in Beckton.

The shop's main barber is Max, while the owner, Sal, takes on cutting duties specifically on Sundays. This division of labor ensures consistent service delivery across their operating days. The team focuses on delivering sharp, wearable styles that reflect the client's identity and intent.

The business operates with four key values that shape its brand: Entrepreneurial, Tenacious, Conscious, and Honest. These values drive their vision to become a household name and the 'Gold standard' of professional barbering. They aim to establish transparency and ethical practices through their operations.

Barbertainer claims to be the only barbershop brand looking to decarbonise the industry, with a goal to become the first net-zero barbershop brand. Their 'Conscious' value reflects this commitment to sustainability and evolving the maturity of the trade from an environmental perspective.

The shop offers a variety of cuts including fades, tapers, crops, buzz cuts, and scissor cuts, alongside beard grooming. They also provide a 'Take your time' option for haircuts at an additional £55, allowing clients to take their time with their style.

The business uses upcycled 20ft shipping containers as its shop structure, placing them in highly accessible retail park locations. This unique setup provides greater outreach and opportunity while offering convenient access for loyal clients in the local area.

The business is owned by ETCH SHAVE GEL LTD, which holds the registered trademarks for 'Barbertainer' and 'Etch'. This corporate backing supports their mission to disrupt the traditional barbering industry with a modern brand approach.

The shop promotes a 'Honest' value through transparent financial management and a cashless policy. They also work exclusively with suppliers that adhere to ethical practices, ensuring their operations align with their stated values of integrity and responsibility.

The business operates as a cashless establishment, requiring customers to book online and pay electronically. This system streamlines the process and aligns with their commitment to modern, efficient service delivery without the need for physical cash transactions.

The official website of Barbertainer is barbertainer.com.