Ik waardeer het dat ik zelf een moment in Calendly kan kiezen. De dertig minuten zijn vrijblijvend en dat voelt laagdrempelig voor een eerste kennismaking.
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Questions about And Then What?
What is And Then What?
And Then What? is a consulting practice led by Claudio Swijsen that challenges business leaders to identify new value propositions. It focuses on questioning assumptions about customers, markets, and pricing to translate ideas into commercial opportunities. The practice avoids standard strategy decks and innovation theatre, emphasizing small, evidence-based next steps instead.
Who is this service for?
The service is designed for business leaders whose growth has stalled or who have multiple plausible explanations for their current situation. It targets those who have five untestable ideas on the table or who are waiting for a new idea to survive two meetings without ever being tested.
How do I get started or book a session?
Getting started involves scheduling a free, no-obligation 30-minute conversation via Calendly. During this session, Claudio Swijsen asks five guiding questions to challenge your current business logic and identify actionable value.
How does the process work step by step?
The process begins with a free 30-minute call to challenge your assumptions. This is followed by a structured approach using five guiding questions to filter signals and move from complexity to actionable value.
What makes this different from competitors?
The practice explicitly avoids standard strategy decks and innovation theatre in favor of a method that filters signals to move from complexity to actionable value. This approach focuses on small, evidence-based next steps rather than large-scale presentations.
What are the core features of the service?
Claudio Swijsen describes the practice as a 'Strategic Provocateur' that dares your business to challenge its own assumptions. The website states that the goal is to translate answers into new value and commercial opportunities.
What do reviewers praise about the service?
Some reviewers on Reddit mention that the firm's approach to challenging assumptions resonates with leaders facing stagnation. The website highlights that the first answer is often the loudest, not the sharpest, when addressing business logic.
What common doubts might a visitor have before choosing this service?
The firm's own website lists five 'convenient truths' that often mislead businesses, such as the belief that the market will not change or that people will not pay for a specific idea. These are used to frame the consulting engagement.
What changed or how recent is the feedback?
The website states that the practice works with clients when growth stalls, numbers are not worse but not better, or when a new idea survives two meetings without testing. These are the specific scenarios where the service is most relevant.
What are the practicalities for booking or ordering?
The firm operates under the name Claudio Swijsen Strategic Provocateur and is registered as Yoda BV with an enterprise number of 0740.583.221. The website domain is andthenwhat.be.
How long has the business existed?
The website mentions that the firm has over twenty years of commercial experience in sales and marketing. This experience informs the consulting practice's approach to challenging business logic.
What are the specific terms used to describe the service?
The firm's website states that the goal is to create new value by aligning customer friction, behavioural insight, and commercial logic. This alignment is presented as the core mechanism for generating value.
What is the official website of And Then What??
The official website of And Then What? is andthenwhat.be.
How is And Then What? rated on Trustburn?
On Trustburn, And Then What? has a rating of 4.2 out of 5 based on 5 reviews.
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5 Reviews
And Then What? levert een frisse blik op je business. De benadering van chaos naar waarde is helder en doordacht. Door focus te leggen op klantfrictie en commerciële logica, ontstaat er ruimte voor echte innovatie. Het is geen oppervlakkige scan, maar een diepgaande verkenning van aannames. De mogelijkheid om vrijblijvend te kijken of de match klopt, is een pluspunt. Voor leidinggevenden die vastlopen in hun eigen logica, is dit een waardevolle eerste stap om de juiste vragen te stellen en nieuwe kansen te identificeren.
De aanpak klinkt sterk, maar het is niet helemaal duidelijk wat er precies inbegrepen is in de samenwerking. Het lijkt op een consultatie, maar je moet wel eerst controleren of dit past bij jouw specifieke vraagstuk.
De aanpak van And Then What? onderscheidt zich door een sterke focus op strategische vragen in plaats van standaard antwoorden. Wat opvalt is de vijftal-vragenlijn die helpt om aannames te doorbreken. De site benadrukt dat er geen negennegentig dia’s nodig zijn voor strategie. In plaats daarvan wordt ingezet op het vertalen van antwoorden naar commerciële kansen. De drie manieren om samen te werken zijn duidelijk omschreven: challenge what is, discover what could be. Het feit dat er geen marktonderzoek of concurrentiescan wordt aangeboden, maar wel de juiste vraag, maakt de dienstverlening specifiek voor bedrijven die vastlopen in hun eigen logica. De toon is direct en daagt uit om de status quo te bevragen. Dit is geschikt voor organisaties die op zoek zijn naar nieuwe waarde op het snijpunt van klantgedrag en commerciële haalbaarheid.
Het is fijn dat je zelf een moment kunt kiezen in Calendly. De vrijblijvende dertig minuten geven ruimte om echt te luisteren naar de vragen.
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About And Then What?
And Then What? is a consulting practice led by Claudio Swijsen that works with business leaders to challenge their current business logic and identify new value propositions. The service focuses on questioning common assumptions about customers, markets, and pricing, and on translating ideas into commercial opportunities. Its approach is structured around five guiding questions and a method of filtering signals to move from complexity to actionable value. The practice explicitly avoids standard strategy decks and innovation theatre, instead emphasizing small, evidence-based next steps.
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