I have seen the menu and heard the buzz. Their pain au chocolat is truly buttery and flaky. The flat white is excellent. It is definitely the place to go for a proper weekend brunch in Cebu.
Abaca Baking Company · Abacá Group All-Day Brunch · Cebu
Haven't used Abaca Baking Company · Abacá Group All-Day Brunch · Cebu yet?
Ask Trustburn
Questions about Abaca Baking Company · Abacá Group All-Day Brunch · Cebu
What is Abaca Baking Company · Abacá Group All-Day Brunch · Cebu?
Abaca Baking Company is a bakery and all-day brunch restaurant located at Crossroads Mall in Banilad, Cebu City. Founded in 2006 as a side project of the Abacá Group, it was originally called "A Cafe" before becoming a chain of six branches across Cebu. The business focuses on French butter croissants, pain au chocolat, eggs Benedict, buttermilk pancakes, and specialty coffee, positioning itself as the largest brunch chain on the island.
How do I book a table or order food at the Crossroads Mall branch?
The flagship location operates as a walk-in restaurant with continuous service from 7 AM to 10 PM daily. Weekend brunch peaks are specifically between 9 AM and 11 AM, making it a prime spot for morning crowds. Visitors can choose between walk-in availability or making reservations in advance to secure a table during busy brunch hours.
What is the cost per person for brunch and what items are included?
The price per person for brunch ranges from ₱450 to ₱900, covering items like French butter croissants, pain au chocolat, and specialty coffee. This pricing structure supports its reputation as a destination for both casual breakfasts and more elaborate all-day dining experiences. The menu also includes house sourdough and daily-baked viennoiserie, ensuring a wide variety of options within this price range.
Who runs the kitchen and what is the background of the leadership team?
Chef Jason Hyatt, a former executive chef of Hong Kong's Lan Kwai Fong Group, leads the kitchen alongside the Abacá Group's hospitality family. The team sources French butter and pulls espresso shots, reflecting a commitment to third-wave eating habits and high-quality ingredients. This chef-driven approach has established the brand as an unofficial ambassador for Cebu's evolving culinary scene.
What is the history of the brand and how many locations does it currently have?
The business began in 2006 as a humble side-project called "A Cafe" at The Crossroads in Banilad. Over two decades, it has grown into a chain of six branches, including locations at Ayala Center, IT Park, and Central Bloc. This expansion marks its evolution from a quiet breakfast counter to a major brunch destination in Cebu.
Which specific dishes are most famous or photographed by customers?
The most-photographed plate on the menu is the tall, tangy stack of buttermilk pancakes. Other standout items include the house English muffin for eggs Benedict and the Luncheonette Burger featuring a Wagyu-blend and house brioche. These specific dishes are central to the dining experience and frequently highlighted by visitors.
What unique features or displays are available for customers to view?
The Open Pastry Case at Crossroads is designed to showcase morning light and display the fresh, daily-baked viennoiserie. This feature allows customers to see the quality of the breads and pastries before purchasing. The case serves as a visual centerpiece that highlights the bakery's commitment to freshness and flavor.
How has this business influenced the local brunch culture and expectations?
The Cebu brunch scene has been transformed by this establishment, which taught the city what a proper croissant tastes like. It introduced locals to laminated dough techniques and French butter sourcing, previously only encountered in Manila. This impact has shaped how Cebuano families and freelancers expect neighborhood cafes to perform.
How long has the business been in operation and what does that imply?
The website states that the business has been operating since 2006, making it nearly two decades old. This longevity is reflected in its status as a trusted institution for both locals and out-of-town visitors. The consistent quality over time has built a strong reputation for reliability and taste.
Where are the branches located and how does this affect accessibility?
The business is located at Crossroads Mall in Banilad, Cebu City, with additional branches at Ayala Center, IT Park, and Central Bloc. These locations are strategically placed to serve different areas of Cebu City and its surrounding regions. The flagship at Crossroads Mall remains the primary location for the original experience.
What are the practical details for visiting during peak brunch hours?
The website mentions that the business is a walk-in restaurant with weekend brunch peaks between 9 AM and 11 AM. This information helps visitors plan their visit to avoid long waits during peak hours. The continuous service from 7 AM to 10 PM ensures availability for various schedules.
What is the official website of Abaca Baking Company · Abacá Group All-Day Brunch · Cebu?
The official website of Abaca Baking Company · Abacá Group All-Day Brunch · Cebu is abacabaking.com.
How is Abaca Baking Company · Abacá Group All-Day Brunch · Cebu rated on Trustburn?
On Trustburn, Abaca Baking Company · Abacá Group All-Day Brunch · Cebu has a rating of 4.3 out of 5 based on 3 reviews.
Post your question publicly — other visitors, and whoever manages this page, can answer. It will be visible on this page.
Want to hear about this company again? Follow it and we’ll email you when a new review appears.
Based on reviews, listing data and the company's website. Verify anything important with the company directly.
3 Reviews
Wow, what an incredible start to the day! The idea that this place taught a city what a proper croissant tastes like really catches your attention. With French butter and daily-baked viennoiserie, the potential is huge. I am so eager to see how the house sourdough holds up against the famous pain au chocolat. This feels like the future of Cebu's third-wave coffee culture.
While the weekend rush is real, the quality holds up. Sourcing French butter makes their croissants stand out, and the flat white meets Manila third-wave standards.
Questions & Answers
No questions yet — be the first to ask.
Sign in to post
Your text is saved — you'll come right back to post.
or with email
Don't have an account? Create one
News & Press
No news yet. This is where the business shares its own updates and press.
Photos
No photos yet. Photos shared by reviewers will show up here.
About Abaca Baking Company · Abacá Group All-Day Brunch · Cebu
Abaca Baking Company is a bakery and all-day brunch restaurant located at Crossroads Mall in Banilad, Cebu City. It was founded in 2006 as a side project of the Abacá Group, with Chef Jason Hyatt behind the kitchen. The menu focuses on items such as French butter croissants, pain au chocolat, eggs Benedict, buttermilk pancakes, and specialty coffee. The brand has grown into a chain of six branches across Cebu, making it the largest brunch chain on the island according to the source text. It is part of the Abacá Group, the same hospitality family behind Abaca Resort, Maya Mexican, and Red Lizard. The Cebu City flagship operates as a walk-in restaurant with weekend brunch peaks between 9 and 11 AM, serving at a price range of ₱450 to ₱900 per person.
- Website
- abacabaking.com
- Categories
- Restaurants
