About You must create
You Must Create (YMC) is a company that takes its inspiration from the famous quote by industrial designer Raymond Loewy, “You must create your own design style”. The company is a call to arms for those who want to create their own unique style and express themselves through fashion. YMC has been in the business of creating high-quality clothing since 1995 and has become one of the most respected names in British fashion.
The company was founded by Fraser Moss and Jimmy Collins, two friends who shared a passion for music, art, and design. They started out selling vintage clothing at Portobello Market in London before launching their own line of clothing. Today, YMC has stores in London's Soho district as well as Tokyo and Seoul.
YMC's philosophy is all about creating timeless pieces that are both functional and stylish. The brand's aesthetic is rooted in classic British style but with a modern twist. The clothes are designed to be worn every day but also have an element of sophistication that makes them suitable for more formal occasions.
One thing that sets YMC apart from other fashion brands is its commitment to sustainability. The company uses organic cotton whenever possible and works with factories that have ethical labor practices. This means that customers can feel good about buying clothes from YMC knowing they are supporting a brand that cares about the environment and workers' rights.
YMC offers a wide range of clothing for men and women including jackets, shirts, trousers, dresses, skirts, knitwear, accessories such as bags & hats etc., all made with high-quality materials like wool or cotton blends which ensure durability while maintaining comfortability throughout wear time.
The brand's signature piece is undoubtedly its pea coat which comes in various colors such as navy blue or camel brown; it’s perfect for any occasion whether you're going out on date night or just running errands around town! Another popular item among customers are their denim jeans which are made from high-quality Japanese denim and come in a variety of styles such as straight leg, slim fit, or tapered.
YMC's clothing is designed to be versatile and timeless. The brand's pieces are meant to be worn for years to come rather than just one season. This means that customers can invest in YMC clothing knowing that they will get plenty of wear out of it.
In addition to its commitment to sustainability, YMC is also known for its collaborations with other brands and artists. The company has worked with everyone from New Balance to artist Peter Jensen on limited edition collections that are always highly sought after by fashion enthusiasts.
Overall, You Must Create is a brand that stands out in the crowded world of fashion. Its commitment to sustainability, timeless design, and collaborations make it a favorite among those who want clothes that are both stylish and ethical. Whether you're looking for a classic pea coat or a pair of jeans that will last you years, YMC has something for everyone who wants quality clothing at an affordable price point!