About Unmade Fashion
Unmade Fashion: Revolutionizing the Fashion Industry
Unmade Fashion is a London-based company that is revolutionizing the fashion industry by connecting demand directly to production. The company was founded in 2014 by Hal Watts, Kirsty Emery, and Ben Alun-Jones with a vision to create a more sustainable and efficient fashion industry.
The traditional fashion industry operates on a linear model where brands design their collections months in advance, produce them in bulk, and then sell them through retailers. This model often leads to overproduction, waste, and unsold inventory. Unmade Fashion aims to change this by introducing an on-demand production model that allows brands to produce only what they need when they need it.
Unmade's technology platform enables brands to offer customizable products that can be produced on-demand without any additional cost or lead time. This means that customers can personalize their garments according to their preferences while also reducing waste and overproduction.
The company's innovative approach has already attracted some of the biggest names in the fashion industry such as Farfetch, Rapha, Opening Ceremony, and New Balance. Unmade has also received several awards for its groundbreaking work including being named one of Fast Company's Most Innovative Companies in Europe for 2020.
One of the key benefits of Unmade's technology platform is its ability to make supply chains more efficient. By producing only what is needed when it is needed, brands can reduce their inventory costs while also minimizing waste. This not only benefits the environment but also helps companies become more profitable.
Another advantage of Unmade's technology platform is its ability to offer greater flexibility and responsiveness for brands. With traditional production methods, once a collection has been designed and produced there are limited opportunities for changes or adjustments based on customer feedback or market trends. However with Unmade's on-demand production model changes can be made quickly without any additional cost or delay.
In addition to its innovative technology platform, Unmade also places great emphasis on sustainability throughout its operations. The company uses eco-friendly materials wherever possible and works closely with suppliers who share their commitment towards sustainability.
Overall Unmade Fashion represents an exciting new direction for the fashion industry - one that prioritizes sustainability while also offering greater efficiency and flexibility for brands. With its cutting-edge technology platform combined with a strong commitment towards sustainability - it’s no wonder why so many leading fashion companies have already partnered with them!