About Trend Union / Heartwear
Trend Union / Heartwear: The Ultimate Trend Forecasting Company
Trend forecasting is an essential aspect of the fashion and design industry. It helps designers, marketers, and strategists to stay ahead of the curve by predicting upcoming trends in colors, fabrics, patterns, and styles. One company that has been at the forefront of trend forecasting for over three decades is Trend Union / Heartwear.
Founded by Lidewij Edelkoort in 1986, Trend Union is a Paris-based company that specializes in trend forecasting for various industries such as fashion, beauty, interior design, consumer goods and more. With a team of experts from diverse backgrounds such as art history, sociology and anthropology; Trend Union provides its clients with comprehensive insights into emerging trends.
At the heart of Trend Union's success lies Lidewij Edelkoort's visionary leadership. She is one of the world's most renowned trend forecasters who has been credited with predicting several major trends such as grunge fashion in the 1990s and "cocooning" lifestyle in early 2000s. Her expertise has made her a sought-after speaker at international conferences on design and innovation.
One unique aspect of Trend Union is their approach to trend forecasting which goes beyond just analyzing data or following popular culture. They believe that trends are influenced by social changes such as politics, economics or environmental issues; therefore they take a holistic approach to understanding cultural shifts before making predictions.
To achieve this goal,Trend Union conducts extensive research through various sources including art exhibitions,museums,fashion shows,social media platforms,and even street style photography.They also collaborate with other experts from different fields to gain insights into emerging cultural movements.
The result of this rigorous process is their highly acclaimed trend books which serve as tools for designers,strategists,and marketers at international brands.Their books provide detailed analysis on upcoming trends along with color palettes,fabric swatches,and inspirational images.These books are updated twice a year so that clients can stay up-to-date on evolving trends throughout each season.
In addition to their trend books,Trend Union also offers customized consulting services tailored to meet specific client needs.They work closely with clients to understand their brand identity,target audience,and business goals before providing recommendations on how best to incorporate emerging trends into their products or marketing strategies.This personalized approach ensures that each client receives unique solutions based on their individual needs rather than generic advice.
Another notable aspect about Trend union/Heartwear is its commitment towards sustainability.In 2013,Lidewij Edelkoort founded Heartwear,a non-profit organization aimed at promoting sustainable development through collaborations between artisans from developing countries and designers from developed countries.The organization works towards preserving traditional crafts while creating contemporary designs using eco-friendly materials.This initiative reflects Lidewij Edelkoort's belief that fashion should be ethical,sustainable,and socially responsible.
In conclusion,Trend union/Heartwear stands out among other companies due its visionary leadership,holistic approach towards trend forecasting,personalized consulting services,and commitment towards sustainability.Its reputation precedes it within the industry,making it an indispensable resource for anyone looking to stay ahead in today’s fast-paced world where change happens rapidly.If you want your brand or business strategy aligned with future market demands then look no further than Trend union/Heartwear!