About Telaria
Telaria: A Pioneer in Programmatic Advertising
Telaria is a leading programmatic advertising company that specializes in connected TV (CTV) advertising. The company was founded in 2009 and has since then been at the forefront of the digital advertising industry, providing innovative solutions to advertisers and publishers alike.
In 2020, Telaria merged with Rubicon Project to form Magnite, a new entity that combines the programmatic ad expertise of Rubicon Project with the CTV know-how of Telaria. This merger has created a powerhouse in the digital advertising space, offering advertisers and publishers an unparalleled range of solutions for their marketing needs.
At its core, Telaria is all about helping brands reach their target audiences through data-driven insights and advanced targeting capabilities. The company's platform enables advertisers to deliver highly relevant ads to consumers across multiple devices and channels, including desktops, mobile devices, gaming consoles, and smart TVs.
One of Telaria's key strengths is its focus on CTV advertising. With more people than ever before consuming content on connected TVs, this medium has become an increasingly important part of any advertiser's toolkit. Telaria's CTV platform allows brands to reach viewers on their big screens with engaging video ads that are tailored to their interests.
But what sets Telaria apart from other programmatic ad companies is its commitment to transparency and brand safety. The company takes great care to ensure that all ads served through its platform are viewable by real people in brand-safe environments. This not only helps protect brands from fraud but also ensures that consumers have a positive experience when interacting with ads online.
Another area where Telaria excels is in its use of data analytics. By analyzing vast amounts of data about consumer behavior and preferences, the company can help brands make informed decisions about how best to target their audiences. This includes everything from identifying which channels are most effective for reaching specific demographics to optimizing ad creative based on user engagement metrics.
Overall, if you're looking for a partner who can help you navigate the complex world of programmatic advertising while delivering measurable results for your business goals - look no further than Telaria (now Magnite). With its cutting-edge technology stack combined with deep industry expertise - this team will help you achieve your marketing objectives while keeping your brand safe every step along the way!