About Tail
Tail: The Ultimate Omnichannel Data Intelligence Platform
Tail is a leading omnichannel data intelligence platform that offers a range of big data analytics solutions, including DMP, CDP, consent management platform (CMP), data enrichment, and more. With its cutting-edge technology and expertise in the field of data analytics, Tail helps businesses make informed decisions based on real-time insights.
At Tail, we understand the importance of having access to accurate and relevant data in today's fast-paced business environment. That's why we have developed a comprehensive suite of tools that enable businesses to collect, analyze and leverage their customer data across multiple channels.
Our DMP solution allows businesses to collect and organize their first-party customer data from various sources such as websites, mobile apps, social media platforms etc. This enables them to gain a deeper understanding of their customers' behavior patterns and preferences. Our CDP solution takes this one step further by creating unified customer profiles that can be used for personalized marketing campaigns across all channels.
With the introduction of LGPD (Lei Geral de Proteção de Dados) in Brazil which is similar to GDPR (General Data Protection Regulation) in Europe; it has become essential for companies operating in Brazil to comply with these regulations. Our CMP solution helps businesses manage user consent for collecting personal information while ensuring compliance with LGPD regulations.
Data enrichment is another critical aspect of our platform that enables businesses to enhance their existing customer database with additional information such as demographics or purchase history. This enriched dataset can then be used for targeted marketing campaigns or predictive modeling.
Tail's advanced machine learning algorithms help identify patterns within large datasets quickly; this provides valuable insights into consumer behavior trends which can be leveraged by marketers when developing new products or services.
In conclusion, Tail is an all-in-one omnichannel intelligence platform designed specifically for modern-day businesses looking to stay ahead of the competition by leveraging big-data analytics solutions effectively. With our cutting-edge technology and expertise in the field of data analytics, we help businesses make informed decisions based on real-time insights. Contact us today to learn more about how Tail can help your business grow.