About Synoptic office
Synoptic Office: A Design Consultancy That Communicates Ideas and Builds Experiences
Synoptic Office is a design consultancy that has been making waves in the industry since its inception. Founded by Caspar Lam and YuJune Park, this award-winning company has worked with leading cultural, civic, and business organizations across the globe to communicate ideas, build experiences, and cultivate new audiences.
At Synoptic Office, the team believes that design is not just about aesthetics but also about functionality. They strive to create designs that are not only visually appealing but also serve a purpose. Their approach is rooted in research and analysis which helps them understand their clients' needs better.
One of the key strengths of Synoptic Office is their ability to work across different mediums. They have expertise in branding, print design, web design, exhibition design, environmental graphics and wayfinding systems. This versatility allows them to offer comprehensive solutions to their clients.
The company's portfolio includes projects for some of the most prestigious organizations in the world such as The New York Times Magazine, The Museum of Modern Art (MoMA), Harvard University Graduate School of Design (GSD), Columbia University Graduate School of Architecture Planning & Preservation (GSAPP), among others.
Their work for The New York Times Magazine was particularly noteworthy as it involved redesigning one of America's most iconic publications. Synoptic Office was tasked with creating a new visual identity for the magazine while retaining its legacy as a cultural institution. The result was a modern yet timeless design that received widespread acclaim from readers and critics alike.
Another project worth mentioning is their work for MoMA where they designed an exhibition titled "Insecurities: Tracing Displacement and Shelter". This exhibition explored issues related to displacement caused by conflict or natural disasters through art installations created by artists from around the world. Synoptic Office's role was to create an immersive experience for visitors through environmental graphics that complemented the artworks on display.
Apart from their impressive portfolio, Synoptic Office is also known for their commitment to sustainability. They believe that design should not come at the cost of the environment and strive to incorporate sustainable practices in all their projects. This includes using eco-friendly materials, reducing waste, and minimizing energy consumption.
In conclusion, Synoptic Office is a design consultancy that has established itself as a leader in the industry through its innovative approach and commitment to excellence. Their ability to work across different mediums coupled with their focus on sustainability makes them an ideal partner for organizations looking for comprehensive design solutions. With a team of talented designers led by Caspar Lam and YuJune Park, Synoptic Office is poised to continue making waves in the world of design for years to come.