Surface

Surface is the new name for Studio 21, an Australian digital agency based on the Gold Coast that has been helping businesses grow since 2006. The company offers creative website design, SEO, Google and Meta ads, and conversion rate optimisation to help clients get more leads. They work with companies ranging from landscape architecture firms to luxury travel businesses, focusing on building strong foundations for long-term organic search visibility.

Clients who have worked with Surface for years praise the direct communication from co-founders Dave and Dara Rymarz, noting that they avoid account managers and talk straight to the team doing the work. Reviewers highlight the transparency of monthly video walkthroughs in plain English and the fact that the team records their own free video reviews. The agency is certified as a Google Partner and emphasizes a family-run, personal approach to client care.

The process begins with a clear, month-by-month plan built around the client's market, where the team reviews the website, Google presence, and ad accounts before proposing a strategy. They use their own platform to pull live rankings, AI visibility, and conversion data into one place, ensuring every call or campaign launch is backed by real data. Clients are kept informed at every step, with reports showing leads in plain English and a focus on keeping and improving what works while dropping what doesn't.

Surface is designed for businesses that want more of the right people finding them through clear, consistent organic search visibility rather than short-term wins. They suit companies needing creative websites, SEO, or ads, including those in landscaping, property, and retail sectors. The agency states they only take on clients they are confident they can help, prioritizing results over billable hours and ensuring every decision helps the client grow.

The agency differentiates itself by combining technical SEO, content strategy, and local SEO to align every part of a client's online presence. They claim to use the best tools including AI, but maintain that every call is theirs, avoiding shortcuts or tricks that fade with updates. Their approach focuses on building strong foundations that drive long-term results, from site architecture and Core Web Vitals to keyword strategy and Google Business optimisation.

Surface offers four main services: creative website design and development, SEO and AI search, Google and Meta ads, and conversion rate optimisation with tracking. They build sites on WordPress, Shopify, or custom code, ensuring they load fast and turn visitors into enquiries. For ads, they run campaigns built for leads, not clicks, and for optimisation, they track every call, form, and booking to report in plain English.

The agency has been operating since 2006, originally starting in London before establishing its base on the Gold Coast. They have accumulated 42 five-star reviews on Google and Trustpilot, maintaining a strong reputation for delivering results over two decades. The team includes co-founders Dave and Dara Rymarz, who have spent 20 years designing websites and growing businesses through search and ads.

The agency explicitly states they do not chase billable hours but chase results instead, ensuring every decision comes down to whether it helps the client grow. They operate with a philosophy of clients first, where the only measure that matters is the client's growth. This commitment to results drives their service offerings and how they structure their relationships with partners.

Surface provides a clear, month-by-month plan that outlines what to do first, what can wait, and why, based on facts rather than guesses. They review the client's website, Google presence, and any ad accounts to identify the biggest opportunities. The plan fits the client's budget and is built around their specific market, ensuring transparency and alignment with business goals.

The agency uses a built-in platform that aggregates live rankings, AI visibility, search data, and conversions into one place for the client. This allows them to see what is working and keep improving what works while dropping what doesn't. Every action, from building a page to launching a campaign, is backed by real data to ensure effectiveness.

Surface offers a range of services including creative website design, SEO, local SEO, AI search, Google Ads, Meta Ads, and conversion rate optimisation. They also provide tracking and analytics to ensure every lead is counted and reported in plain English. The agency works out which services will grow the business and then executes just those, avoiding unnecessary costs.

Surface is a Gold Coast SEO agency helping Australian businesses grow through clear, consistent organic search visibility. They work with companies that want more than short-term wins, focusing on building strong foundations that drive long-term results. Their approach combines technical SEO, content strategy, and local SEO to improve how websites are structured, understood, and ranked by search engines.

Surface is located at 112 Barrier Reef Dr, Mermaid Waters, QLD, 4218.

You can reach Surface by phone at (1800) 975 399.

The official website of Surface is surfaceagency.com.au.