About Snapchat, inc.
Snapchat, Inc. is a social media company that has taken the world by storm since its inception in 2011. The company's mission is to empower people to express themselves, live in the moment, learn about the world and have fun together. Snapchat has become one of the most popular social media platforms among millennials and Gen Zers due to its unique features that allow users to share photos and videos that disappear after a short period.
Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University. Initially launched as an iOS app called "Picaboo," it was later renamed Snapchat in September 2011. The app quickly gained popularity among young people who were looking for a new way to communicate with their friends.
One of the key features of Snapchat is its ephemeral nature - messages sent through Snapchat disappear after being viewed for a few seconds or up to 24 hours if posted on Stories. This feature has made it popular among users who want more privacy than other social media platforms offer.
Another unique feature of Snapchat is its filters and lenses which allow users to add fun effects like dog ears or rainbow vomit onto their photos or videos. These filters have become so popular that they have even spawned viral challenges like the "mannequin challenge" where participants freeze in place while music plays in the background.
In addition to messaging and photo sharing, Snapchat also offers Discover - a section where publishers can create content specifically for Snapchat's audience. Discover features news stories from outlets like CNN and Buzzfeed as well as original content from brands like Vice Media.
Snapchat's user base has grown rapidly over time with over 280 million daily active users worldwide as of March 2021 according to Statista.com . The majority of these users are under 30 years old making it an attractive platform for advertisers looking to reach younger audiences.
The company went public on March 2nd, 2017 with an initial public offering (IPO) price set at $17 per share which valued Snap Inc., parent company of snapchat at $24 billion dollars . Since then Snap Inc.'s stock price has fluctuated but remained relatively stable around $60 per share .
In conclusion, Snapchat is one of the most innovative social media companies out there today thanks largely due its unique features such as disappearing messages , filters , lenses , discover section etc . With millions upon millions using this platform every day , it’s no wonder why advertisers are flocking towards this platform too!
snapchat.com
