About Ruby
Ruby: A Fashion Label that Embodies Community and Creativity
Founded in 2002, Ruby is a fashion label based in Aotearoa that has become a household name for its unique designs and strong connection with its community. The brand is best known for the way it embodies those who wear its clothes, creating a mutually nourishing relationship between the label and its customers.
At the helm of Ruby's design house is Creative Director Deanna Didovich, who brings her passion for creativity and innovation to every collection. Her vision has helped Ruby evolve into a fluid brand that adapts to the changing needs of its community while staying true to its core values.
Ruby's collections are inspired by art, music, culture, and everyday life. Each piece is designed with meticulous attention to detail, using high-quality materials sourced from around the world. From elegant dresses to casual tops and pants, every item in Ruby's collection reflects the brand's commitment to quality craftsmanship.
One of Ruby's defining features is its strong connection with its community. The label regularly collaborates with local artists and designers to create unique pieces that reflect Aotearoa's diverse cultural heritage. This approach not only helps support local talent but also ensures that each piece tells a story about New Zealand's rich history.
In addition to supporting local artists, Ruby also takes sustainability seriously. The brand uses eco-friendly materials whenever possible and works hard to reduce waste throughout the production process. This commitment has earned Ruby recognition as one of New Zealand's most environmentally conscious fashion labels.
Ruby has gained a loyal following both locally and internationally thanks to its unique designs, commitment to quality craftsmanship, sustainability efforts, and strong ties with the community. Whether you're looking for an elegant dress or casual wear that reflects your personality, you're sure to find something special at this iconic fashion label.
In conclusion,
Ruby is more than just a fashion label; it embodies creativity, innovation while maintaining a strong connection with its community. With Deanna Didovich at the helm, Ruby has become a fluid brand that adapts to the changing needs of its customers while staying true to its core values. The label's commitment to quality craftsmanship, sustainability efforts, and support for local artists have earned it a loyal following both locally and internationally. If you're looking for unique designs that reflect your personality and values, Ruby is the perfect fashion label for you.