About Popsugar
POPSUGAR is a leading digital media and lifestyle brand that offers its readers the latest trends, tips, and news in entertainment, fashion, beauty, fitness, and food. With a mission to empower women to lead their best lives through content that inspires and informs them on all aspects of their lives.
The company was founded in 2006 by Lisa Sugar as a personal blog covering celebrity news and gossip. Over the years it has grown into one of the most popular online destinations for women with over 100 million monthly visitors across its various platforms.
POPSUGAR's success can be attributed to its ability to stay ahead of the curve when it comes to delivering engaging content that resonates with its audience. The company's team of writers are experts in their respective fields which allows them to provide insightful commentary on everything from red carpet events to new workout routines.
One of POPSUGAR's unique selling points is its ability to offer readers an all-in-one experience. Not only can they read about the latest trends but they can also shop for them directly on the site thanks to partnerships with top retailers like Nordstrom and Sephora.
In addition to editorial content, POPSUGAR also offers a range of video series including "Beauty Junkie," "Eat The Trend," and "We Spy Style" which have become fan favorites among viewers.
Another key factor in POPSUGAR's success is its commitment to diversity and inclusivity. The company has made it a priority to feature diverse voices across all areas of coverage including race, body type, sexual orientation, age, and more.
Overall POPSUGAR has established itself as one of the most trusted sources for lifestyle content online today. Its combination of expertly curated editorial content along with an easy-to-use shopping experience makes it an essential destination for anyone looking for inspiration or advice on how best live their life.