About Pentawards
Pentawards: The Ultimate Destination for Packaging Design Excellence
Packaging design is an art that requires creativity, innovation, and a deep understanding of consumer behavior. It's not just about making a product look good; it's about creating an emotional connection with the customer and enhancing the overall brand experience. This is where Pentawards comes in - as the leading global platform and community for packaging design, they are committed to recognizing excellence in this field, providing inspiration to designers worldwide, and connecting people from across the world.
Founded in 2007 by Brigitte Evrard, Pentawards has grown into a prestigious institution that celebrates outstanding packaging design from around the globe. With its headquarters in Belgium and offices in New York City and Shanghai, Pentawards has become a truly international organization that brings together designers, brands, agencies, suppliers, students - anyone who shares a passion for packaging design.
What sets Pentawards apart from other awards programs is its focus on creativity rather than commercial success. The judging panel consists of renowned designers from various disciplines who evaluate entries based on their originality, aesthetics appeal , functionality , sustainability , innovation , relevance to target audience among other criteria . This ensures that only the most exceptional designs are recognized with awards across different categories such as food & beverage packaging , luxury goods packaging , cosmetics & beauty products packaging among others .
Pentawards also offers valuable resources to help designers improve their skills and stay up-to-date with industry trends. Their website features an extensive gallery of award-winning designs along with interviews with top designers sharing insights into their creative process . They also organize events such as conferences workshops exhibitions where attendees can learn from experts network with peers or showcase their own work.
In addition to recognizing excellence in packaging design through its annual competition (which receives thousands of entries each year), Pentawards also publishes books showcasing winning designs which serve as reference materials for professionals students alike . These books are available in multiple languages and are distributed worldwide.
Pentawards has become a trusted source of inspiration for designers, brands, and agencies looking to push the boundaries of packaging design. Their commitment to recognizing excellence in this field has helped elevate packaging design from a functional necessity to an art form that can enhance the overall brand experience. Whether you're a seasoned professional or just starting out in your career, Pentawards is the ultimate destination for anyone who wants to be part of this exciting industry.