Nest Content

Nest Content is a UK-based SEO and AI search agency founded in 2025 by Robin Laires. It helps service businesses show up on Google and in AI answers like ChatGPT through managed SEO, technical fixes, and content creation. The agency operates from 27 Old Gloucester Street, London, and serves clients across the UK, Europe, and the US.

The agency provides AI search optimisation, also called GEO, which ensures clients are recommended when buyers ask questions to ChatGPT, Perplexity, or Google AI Overviews. They conduct monthly checks on what these AI tools say about the client and fix the pages or listings they read to improve visibility.

Monthly plans begin at £740 for a single location or small site, rising to £1,470 for up to two locations or main services, and £2,450 for up to five locations or services. One-off audits are available for £480 and are credited against the first month of a plan.

Clients receive a plain note each month detailing the work done and the results achieved, accessible via their own Search Console and analytics dashboard. The dashboard displays live Google data and logs every change made by the agency, allowing clients to track clicks and enquiries directly.

Each plan includes technical fixes such as resolving pages Google cannot find, speeding up slow pages, and correcting site errors. These changes are made on the client's site with a backup first, and every modification is logged and visible in the client's dashboard.

The service includes keeping the Google Business Profile up to date and maintaining a simple way to request reviews from clients. Directory listings are also checked to ensure they match the client's real business details, with consistency maintained across about five listings for the Starter plan.

Potential clients can start by running a free AI check to see if ChatGPT and Google's AI name them for questions their buyers ask. If that makes sense, they proceed to a £480 audit where Robin reviews the site and AI answers to determine the best fixes to implement first.

Communication includes written updates and calls with Robin, depending on the plan chosen. For the Growth plan, clients receive weekly updates plus a monthly report, while the Multi-location plan offers weekly updates and a monthly call for each main location.

Robin Laires holds certifications in Google Analytics 4, HubSpot AEO, Ahrefs Academy, Semrush SEO, and BrightLocal Academy. He previously worked as Lead Software Engineer at Jellyfish, leading the engineering team behind a platform used by over 2,000 freelancers.

The agency specifically targets estate agents, law firms, accountants, professional services, private clinics, recruitment firms, and executive search firms. They also offer white-label delivery for agencies that want to run SEO and AI search under their own brand.

Some reviewers on Upwork describe Robin as knowledgeable, proactive, and clearly passionate about SEO and AI search. They note that his recommendations are backed by data and focused on commercial outcomes, with one client calling the keyword research detailed and well-organized.

Nest Content operates as Robin Da Silva Laires Ltd, registered under company number 12824864. The registered office is located at 27 Old Gloucester Street, London WC1N 3AX, which is also the address listed for the business profile.

One case study mentions an executive search firm that saw twice the Google clicks and had ChatGPT as its top source of enquiry forms in October 2026. Another property firm was cited by Google's AI answer for its main searches within a month of rebuilding its valuation page.

The agency uses tools such as Google Analytics, HubSpot, AEO, Ahrefs Academy, Semrush SEO, and BrightLocal Academy to track performance. They also perform AI answer checks using ChatGPT, Perplexity, and Google AI Overviews to ensure clients are named in search results.

You can reach Nest Content by phone at +44 7730 191124.