MarketSmart Review

About MarketSmart

MarketSmart: Helping Fundraisers Achieve Their Goals

MarketSmart is a company that specializes in helping fundraisers get more meetings with major and legacy donor prospects. The company was founded by Greg Warner, who has over 20 years of experience in fundraising and marketing. MarketSmart's mission is to help fundraisers achieve their goals by providing them with the tools and resources they need to succeed.

One of the biggest challenges that fundraisers face is getting meetings with major donors. These donors are often busy people who receive numerous requests for meetings every day. As a result, it can be difficult for fundraisers to get their foot in the door and make a connection with these potential donors.

This is where MarketSmart comes in. The company offers a range of services designed to help fundraisers connect with major donors and build relationships that will lead to donations. Some of these services include:

1) Prospect Research: MarketSmart uses advanced data analytics tools to identify potential major donors based on factors such as wealth, giving history, and philanthropic interests.

2) Donor Engagement: Once potential donors have been identified, MarketSmart helps fundraisers engage with them through personalized communications such as emails, direct mail campaigns, and phone calls.

3) Meeting Scheduling: MarketSmart's team of experienced schedulers works closely with fundraisers to schedule meetings with potential donors at times that are convenient for both parties.

4) Donor Stewardship: After a donation has been made, MarketSmart helps fundraisers maintain relationships with their major donors through ongoing stewardship activities such as thank-you notes, progress reports on how donations are being used, and invitations to events.

In addition to these services, MarketSmart also offers training programs designed specifically for fundraising professionals. These programs cover topics such as donor engagement strategies, effective communication techniques, and best practices for building long-term relationships with major donors.

Overall, MarketSmart's goal is simple: To help fundraising professionals achieve their goals by providing them with the tools they need to connect with major donors and build lasting relationships that will lead to donations. With its innovative approach to prospect research and donor engagement combined with its commitment to ongoing training and support for fundraising professionals – it’s no wonder why so many organizations trust this company when it comes time raise funds!