About Lerma
Lerma: Creativity through Cultural Intelligence
Lerma is a creative agency that specializes in creating resonating content for brands. The company's philosophy is rooted in cultural intelligence, which allows them to create content that speaks to diverse audiences. Lerma believes that the world is constantly changing, and so are we, by design.
The company was founded by Pete Lerma in 2008 with the aim of creating a new kind of agency that would be able to adapt to the ever-changing landscape of marketing and advertising. Since then, Lerma has grown into a full-service agency with offices in Dallas and Mexico City.
At Lerma, creativity is at the heart of everything they do. The team consists of talented designers, writers, strategists, and developers who work together to create innovative campaigns for their clients. They believe that creativity should not be limited by language or culture but should instead be used as a tool to connect people from different backgrounds.
One of the key strengths of Lerma is their ability to understand different cultures and use this knowledge to create effective campaigns. They have worked with clients from various industries such as healthcare, finance, retail, and hospitality. Some notable clients include AT&T Mexico, Hilton Worldwide Mexico City Reforma Hotel & Residences, PepsiCo Latin America Beverages Division (LABD), among others.
Lerma's services include brand strategy development; creative concepting; digital marketing; social media management; website design & development; video production & animation; experiential marketing & events planning among others.
Brand Strategy Development
Lerma helps brands develop strategies that align with their business objectives while also resonating with their target audience. They conduct research on consumer behavior trends across different markets using data-driven insights gathered from various sources such as social media analytics tools like Hootsuite Insights or Google Analytics reports.
Creative Concepting
The team at Lerma uses cultural intelligence combined with creativity when developing concepts for campaigns. They believe that the best ideas come from a deep understanding of the target audience's culture, values, and beliefs.
Digital Marketing
Lerma offers digital marketing services such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media management. They use data-driven insights to create effective campaigns that drive traffic and conversions.
Social Media Management
Lerma helps brands manage their social media presence by creating engaging content that resonates with their target audience. They also monitor social media channels to identify trends and opportunities for engagement.
Website Design & Development
Lerma creates websites that are not only visually appealing but also user-friendly. They use responsive design techniques to ensure that websites are optimized for different devices such as desktops, tablets, and smartphones.
Video Production & Animation
The team at Lerma produces high-quality videos that tell compelling stories about brands. They use animation techniques to create engaging content that resonates with audiences across different cultures.
Experiential Marketing & Events Planning
Lerma creates experiential marketing campaigns and plans events that engage audiences in unique ways. Their approach is rooted in cultural intelligence which allows them to create experiences that resonate with diverse audiences.
In conclusion, Lerma is a creative agency with a unique approach to marketing rooted in cultural intelligence. The company's ability to understand different cultures allows them to create effective campaigns for clients across various industries. Their services include brand strategy development; creative concepting; digital marketing; social media management; website design & development; video production & animation; experiential marketing & events planning among others. If you're looking for an agency with a fresh perspective on creativity and cultural intelligence, then Lerma is the right choice for you!