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How is the CRM workflow tailored differently for B2B clients compared to B2C clients during the growth planning phase?

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About LatamGroup

LatamGroup is a digital marketing and growth consultancy that operates across Latin America, serving both B2B and B2C companies. The firm offers services including paid media management on platforms such as Google Ads, Meta, and LinkedIn, SEO and content strategy, marketing automation and CRM workflows, and analytics and business intelligence dashboards. Its stated process includes diagnosis, growth planning, sprint-based execution, and continuous optimization, with an emphasis on generating pipeline, sales, and revenue predictability for clients. The website lists client case studies and testimonials referencing measurable outcomes in lead generation, cost per acquisition, and return on ad spend. The company presents itself as a senior team supporting the full digital journey, with reported activity in 11 countries and figures related to influenced revenue across campaigns.