What reviewers say about Keen Decision Systems
What does Keen Decision Systems do?
Keen Decision Systems is a Durham, N.C.-based software-as-a-service company that provides a unified marketing measurement and optimization platform. Their platform helps marketers make dynamic, data-driven decisions and model marketing-mix scenarios to achieve financial goals.
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About Keen Decision Systems
Keen Decision Systems is a software-as-a-service company whose unified marketing measurement and optimization platform help marketers make dynamic, data-driven decisions that build winning brands. Keen’s platform lets marketers model marketing-mix scenarios to achieve a financial goal. Named ClickZ’s 2019 Best Predictive Analytics Platform, Keen customers experience a 25 percent uptick in marketing contribution on average in year one. Among the Durham, N.C.-based company’s well-known consumer brands are Post, Arm & Hammer, Boll & Branch, and Nathan’s Famous, among others.
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