About Iri
IRI is a global leader in providing information, analytics, business intelligence solutions, consulting services and subject matter expertise to the world's leading CPG (Consumer Packaged Goods), retail and healthcare companies. With over 40 years of experience in the industry, IRI has established itself as a trusted partner for businesses looking to drive their insights and stay ahead of the competition.
At IRI, their mission is to empower their clients with data-driven insights that help them make informed decisions. They offer a wide range of services that cater to different needs of businesses across various industries. Their solutions are designed to help clients optimize their operations, improve customer engagement and drive growth.
One of the key strengths of IRI is its ability to provide accurate and timely data. They have access to one of the largest consumer panels in the world which allows them to gather insights on consumer behavior across different markets. This data is then analyzed using advanced analytics tools which helps clients identify trends and patterns that can be used for strategic decision making.
In addition to data analytics, IRI also offers consulting services that are tailored specifically for each client's unique needs. Their team of experts has deep industry knowledge and experience which enables them to provide valuable insights on market trends, competitive landscape and other factors that impact business performance.
Another area where IRI excels is in providing technology solutions that enable clients to leverage data more effectively. They offer a range of software products such as Market Advantage™ which provides real-time market intelligence on sales performance across different channels; Liquid Data® which integrates disparate sources of data into a single platform; Retail Solutions Suite™ which helps retailers optimize pricing strategies; among others.
IRI's commitment towards innovation has helped them stay ahead in an ever-evolving industry. They invest heavily in research & development initiatives aimed at developing new products/services that meet emerging client needs. For instance, they recently launched an AI-powered solution called "IRI Lift" which uses machine learning algorithms to predict sales lift based on marketing campaigns.
Overall, IRI's comprehensive suite of offerings makes it an ideal partner for businesses looking for actionable insights backed by reliable data analysis tools and expert consulting services. With its global presence spanning over 90 countries worldwide coupled with its strong reputation within the industry - it’s no wonder why so many leading CPGs ,retailers ,and healthcare companies trust IRI as their go-to source for driving growth through actionable insights!
iriworldwide.com
