Indiegogo

Indiegogo: Crowdfunding Platform for Innovations in Tech and Design

Indiegogo is a crowdfunding platform that helps entrepreneurs and innovators bring their ideas to life. The company was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell with the aim of democratizing access to funding for creative projects. Since then, Indiegogo has helped thousands of entrepreneurs raise funds for their innovative products and services.

The platform allows anyone with an idea to create a campaign page where they can showcase their product or service, set a funding goal, and offer rewards to backers who support them. Backers can contribute any amount they want towards the campaign goal in exchange for rewards such as early access to the product or exclusive merchandise.

One of the unique features of Indiegogo is its flexible funding option which allows campaigners to keep all funds raised even if they don't reach their initial funding goal. This means that entrepreneurs can still use the funds raised towards developing their product or service even if they fall short of their target.

Indiegogo has become a popular platform for crowdfunding innovations in tech and design before they go mainstream. Many successful campaigns on Indiegogo have gone on to become household names such as Oculus Rift, Pebble Watch, and Canary Home Security System.

The company also offers additional services such as InDemand which allows campaigners to continue accepting pre-orders after their campaign has ended. This helps entrepreneurs continue generating revenue while they work on fulfilling orders.

In addition to supporting entrepreneurs through crowdfunding campaigns, Indiegogo also provides resources such as educational content on how to launch successful campaigns and connect with potential backers. The company also offers marketing support through its partnership program which connects campaigners with marketing agencies that specialize in crowdfunding promotion.

Overall, Indiegogo is an excellent platform for anyone looking to bring an innovative idea or product into reality. With its flexible funding options, supportive community of backers, and additional resources available through partnerships programs - it's no wonder why so many successful campaigns have launched on this platform over the years!