About Graduate management admission council® (gmac®)
Graduate Management Admission Council® (GMAC®) is a global non-profit organization that is dedicated to creating access to graduate management education. The organization was founded in 1953 and has since been the owner of the Graduate Management Admission Test (GMAT), which is used by more than 7,000 programs at approximately 2,300 schools worldwide.
GMAC's mission is to provide market intelligence, research, and professional development opportunities that help schools connect with students. The organization believes that everyone should have access to quality graduate management education regardless of their background or financial situation.
One of GMAC's primary goals is to help schools attract and retain diverse student populations. To achieve this goal, GMAC conducts extensive research on the needs and preferences of prospective students from different backgrounds. This research helps schools develop effective recruitment strategies that are tailored to the needs of their target audience.
In addition to conducting research on prospective students, GMAC also provides valuable market intelligence for business schools. This includes data on industry trends, program offerings at different institutions, and insights into the needs and preferences of employers who hire MBA graduates.
Another important aspect of GMAC's work is providing professional development opportunities for business school professionals. These opportunities include conferences, workshops, webinars, and other events where educators can learn about best practices in admissions marketing and recruitment.
Overall, GMAC plays a critical role in ensuring that high-quality graduate management education remains accessible to all individuals who seek it out. Through its ownership of the GMAT exam and its extensive research efforts on student needs and preferences as well as employer demands for MBA graduates' skills sets; it provides valuable insights into how business schools can better serve their communities while maintaining academic excellence standards.
In conclusion:
Graduate Management Admission Council® (GMAC®) has been instrumental in promoting access to quality graduate management education globally since its inception over six decades ago. As an owner of one most widely recognized standardized tests -the Graduate Management Admission Test (GMAT)- used by thousands programs across hundreds institutions worldwide; they have helped ensure fair assessment criteria for admission purposes while providing valuable market intelligence through extensive research efforts aimed at understanding student needs & preferences as well as employer demands for MBA graduates' skill sets.
Moreover; through various professional development opportunities such as conferences/workshops/webinars etc., they continue supporting educators with best practices in admissions marketing/recruitment strategies so they can better serve their communities while maintaining academic excellence standards.
Therefore if you're looking forward towards pursuing your career path within this field or seeking ways how your institution could improve its educational offerings then look no further than Graduate Management Admission Council® (GMAC®).