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Flood + Partners: A London-Based Market Research and Insight Agency
Flood + Partners is a market research and insight agency based in London. The company prides itself on not doing ‘standard’ research, but rather seducing, surprising, and provoking its clients to reveal more. This approach allows Flood + Partners to uncover special insights that can make the difference between winning and losing.
The company was founded with the belief that traditional market research methods were not enough to truly understand consumers. Flood + Partners recognized that people are complex beings with emotions, biases, and motivations that cannot be easily quantified through surveys or focus groups alone.
To address this challenge, Flood + Partners developed a unique approach to market research that combines traditional methods with innovative techniques such as ethnography, semiotics, and behavioral economics. By using these tools in combination with their expertise in data analysis and interpretation, Flood + Partners is able to provide clients with deep insights into consumer behavior.
One of the key strengths of Flood + Partners is their ability to work across multiple industries. They have experience working with clients in sectors such as healthcare, finance, technology, retail, and more. This breadth of experience allows them to bring fresh perspectives to each project they undertake.
Flood + Partners also places a strong emphasis on collaboration throughout the research process. They work closely with their clients from start to finish – from defining the research objectives through designing the study methodology all the way through analyzing results – ensuring that they deliver actionable insights tailored specifically for each client’s needs.
In addition to their core market research services, Flood + Partners also offers a range of other services designed to help businesses better understand their customers. These include brand strategy development; customer journey mapping; user experience design; innovation workshops; and more.
Overall,Flood+Partners has established itself as one of London's leading market research agencies by providing innovative solutions for businesses looking for deeper insights into consumer behavior.Their unique approach to research, combined with their expertise in data analysis and interpretation, has helped them to deliver actionable insights that have made a real difference for their clients.
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