e.l.f. Cosmetics Review

This place is like outlet for cosmetics. They sell combination of unknown brands and famous brands. For well known high-end brands, they sell only SAMPLE sized items(which are actually not meant for retail sale) and some of them are discontinued ones. So they are soon to be expired or already expired...
They sell some other stuff at the back and some item was really good (like german chocolate) and cheap.

Very rude staff, and bad first impression. If it were the manager that I interacted with that day he sets a poor example for his staff. I was completely turned off, and no longer bothered to spend my money when I can go to Ulta that has superior customer service.

I read a lot of great reviews and was so excited to check this place out- although i was dissapointed when i got here. They do have a huge selection of makeup but it s all pretty cheap brands. Things i find at the beauty supply stores on Flatbush Avenue in brooklyn...And that is why people say it s afdordable...you get what you pay for in here.

There's always something that catches my eye here. Great prices, name brands, and well organized.

One of the best Cosmetics Discount Store in the city!

I love Cosmetic Market! Such an affordable place for any of your brush and makeup needs. The first time I was at this place there was a short line outside. But luckily today, my friend and I just marched right in. The staff was friendly and helpful always asking us if we needed anything. There was a huge line to check out but it ran smoothly and paid for my stuff faster than expected.

Love love love.. But no bathroom. Not a good thing.

Used to be a hidden gem, but now it's overpriced for what they sell (past due or soon-to-be past due items). Not worth the detour.

This is a place where you enter, you browse the individual aisles, and if you like what you see, you pick it up, pay for it, and be on your merry way. This isn't a place for customer service (expect for when you need one of the guys in the back to reach for something that's too high). You see something, get it because it may not be there when you return. Don't ask if they have something in the back. This isn't the store for it. The cashiers in the front let you shop in peace. Thank goodness.
If you need hand-holding, if you have to ask a lot of questions, there are other stores for that. This isn't it. This is for people who know a good deal when they see one.
This place has great products (lots that have been discontinued or market packaging has been updated) at really great prices. What more do you need?
The aisles are narrow because the store tries to carry as much as possible in a small space. If someone is in your way, just politely say excuse me and move on through.
Designer brands, stuff for kids, cookbooks, small kitchenware, and of course cosmetics. This is a NY treasure.

Able to take time making your selections. Ended up buying a few extra items. Great Iman lip glosses @ about $5 below regular price!

Some of the comments here are ridiculous. I shop here all the time and have no bad experiences, and also find brands that are 2 to 3 times as much in Lord and Taylor and other department stores.

BIG CORRECTION: I had previously found the service here excellent, but today May 16, 2016, I found four new service people, all women, in the store, and all were impossibly rude and unhelpful. The woman who usually is in the aisles to help (a blondish, short woman of Latin origin) is gone and the one today was kneeling down each time I passed (three times) on her cell phone and when I asked for help just waved her arms. I went to the desk where everyone was rude, pointing instead of showing. When I said I can't find what I'm looking for please show me, one did but with great reluctance and rudeness. Not sure I'll go back here again. Owner, please take note, your current employees will chase people away rather than bring them back. Horrible, horrible service.

It is well ordered, but there is no makeup base varied and few, there is a Latin girl who helps you find what you are looking for and is very nice.

Storage a bit messy, there are great brands, you just have to snoop around.

This place was great! It had quality makeup for so cheap!!

The Cosmetic Market is my new favorite place. I love skin care products, and I prefer them to be natural and vegan, or at least cruelty free. I have extremely sensitive and temperamental skin, so shopping for skin care is a headache. I also recently moved to LA, and my skin broke out in horrifying cystic acne that has destroyed my self confidence. You wouldn't think acne would have such an effect, but man, it can really be upsetting.

Great shop for household, make up toilteries. Have always visited this shop and got great discounts. Always sneak in to get great household stuff, make up and other trinkets.
Love it here and have good memories

I love walking through Cosmetic Market. So much fun stuff to look at. The ladies in the store are so pleasant. A pleasure. But go on off hours - otherwise too crowded. I find lots of fun stuff and definitely the best prices. I think I ll go today.

This store is a bore.
Edible products for sale after expiration.
Cosmetics with few options. I imagined it was sooooo much more.
It is not worth spending the sole and the time to go.
You may try another unit, but this one is too weak

Good prices, helpful and friendly staff, nice assortment of sweets, toys and gifts for the kids..and housewares...as well as a nice assortment of make up and perfumes and jewelry ....aisles are wide enough to ride my scooter through. I go there whenever I'm in the area.

Organized, well lit and the staff is quite and friendly. They are also very helpful

Love love love this store. This is truly a well-kept NYC secret. I wouldn t have found this store if I wasn t working next door. During my break I take a quick look around the store just looking for deals or pretty things. They have great brands for the best of prices. Beauty, skin care, hair care, gourmet food, home decor - they have it all.

My Sister...Empress of Where To Shop...is acquaintening me with where to go! And this is one of those places...went in looking, but purchased a few items, and was very happy when I left!!

They had a large selection of cheap nail polishes from different brands, escpecially the polishes from Essie were really prizeworthy; about $2.99 per bottle. However I missed some nail polish brands, like OPI.

This is my go to spot for holiday & birthday presents. Despite the name, they offer much more than cosmetics. I've been able to find great buys like a folding hamper, replacement ear buds, umbrellas, tablet holders, Xmas decor, pot holders, vases, nose hair trimmer, swiss army knife, cookies and this place has the best selection of picture frames in town. I can get gifts for several people and stay within my budget. This is a great spot to buy beauty products and other things that I would normally skip at other stores because of the prices. Love this spot.

Great prices on dubious, off-the-truck, mismatched, discontinued, low and high end cosmetic supplies and toiletries.
Its like the Marshalls or TJ Maxx for makeup. If you search for half an hour, you might have a decent or amazing find. Or you leave with nothing.

Some of the items are wrapped in larger containers, wrapped in packing tape or didn't have a box at all.
Its great when you think of the savings (30-50%!)

And sad when you look at the beautiful items sold without their luster.
Similar to being sold MAC on the streets of Washington heights from a fold out table.

I found Estee Lauder and Lancome creams, Tresemme shampoos, Burt Bee tinted chapstick, Burt Bee acne treatment and dead sea wipes and facial masks.

I was skeptical of the creams. I care about my face and didn't want a dubious facial cream leaving a mark.
Be careful when you buy and check the expiration date!

So I bought the Tresemme shampoo and the tinted lip balm (for $3.99 instead of $6.69).

The feeling of the place is off too.
The cashiers aren't friendly, they are just doing their job.
The items are stocked haphazardly, as if a kid ran through the aisles knocking products over.
Weird.

I might come back for the thrill of finding a bargain.

I bought a chocolate there. It was all covered in mold. horrible. When I came in expecting an apology and explanation, the sales girl, who cared less, said: "It's not her problem". Total shame. Such place has no place in Midtown Manhattan and has to be thoroughly inspected. I bet they print their own expiration dates and sell fake products!!!

I love this store, it has everything I need for my home at amazing prices. All my toiletries, make up, bath room items, candles, snacks, I just love it.

Good place to buy basic cosmetics, prices are really good.

You can actually test the name-brand foundations and concealers prior to purchase on their giant wall mirrors. Also, the prices are at least 25-50% what I would pay at other stores. Not really seeing a downside here. Also stocks skincare, makeup bags, and some random toys for some reason. Not every color of every brand is available, but what they do have is very pretty and versatile for almost all skin shades and types.

"Too much noise for a little nut", I saw several tips from bloggers, and fact, always stuck tips. Trust serious and responsible travel sites. I found everything I wanted at the drugstore on the corner (and it was half the price at Walmart).

I go there all the time - so it's in and out. Everything is great about this place - thank you!! Keep up the great work!

Hidden gem, if you are into make up. Although I bought 2 kitchen aids

Oscar Blandi dry shampoo for $2.99
Never going back to Sephora

Cosmetic Market sells an array of beauty products for a very reasonable price.

Some of the items they sold in the food selection were expired.

Variety of cosmetics and beauty products at discount prices

Keep an eye on the validity of the products !!! Go with a batch code app to check (search). Prices are great because they are out of stock, but you are in danger of being overdue. I bought it a few days ago, but as I'm not in NY at the moment, I couldn't solve this problem: I bought 7 products and 6 were overdue for more than 3 years. At the time, because it is a very suitable store, and as most imported products do not show the validity on the packaging, I trusted. I'm very disappointed!

My girlfriend tells me the prices were very cheap. They had a 'boyfriend chair' so that's all I needed. 10/10 would sit again.

Want to top up your makeup bag while in New York on the cheap? Then definitely visit here if you like a bargain!

Loved this place..you will get almost everything under one roof in very reasonable price .. home utility, chocolates, cookies, jam, crockery, cosmetics, perfumes and many more..the only drawback is their timing..they close so early ... you can spend long time without getting bored..a highly recommended place..

What a truly uncomfortable environment.
Go there prepared to endure a nasty attitude at the register, apparently this is a trend if you read the previous reviews.
What a shame ... The store has a great selection of beauty products at discounted prices. I like that I am able to test most products before purchasing them.

However, the women at the register were so nasty and rude. When I walked up to the counter they were busy talking n looking at their cell. I waited about 2 minutes, when I asked if I could pay. One of them strolled over, clearly annoyed,
rang me up, didn't say a word, not even eye contact. Upon finishing, she barked at a woman next to the register "are you ready!?" The startled woman said "no" and walked out behind me...

If anyone has any other recommendations please share them with me.

Everything you need as far as cosmetics, beauty, home items you will find here at a fraction of the price. I've been going to this place for over seven years.

This is a really great place to stop by when you're looking for something specific and don't want too pay a lot. Or you just want to see what they have. Awesome prices. Decent selection of all things beauty. It is similar to an outlet, so it can be hit or miss. In other words, if you purchased something last month and you want to get it again a few months later it may or may not be in stock. After all, it is not like a Harmon Values or Duane Reade etc. I took off one star because the sales associates aren't professional at all. There's one or two that are pleasant. However, the others aren't as nice as I think one should be when serving the public. It's simple, when the customer says, "hello", the professional thing to do is say "hello" in return. This doesn't require a lot of conversation. That's the first thing you learn in kindergarten. I find this type of behavior in a lot of New York retail places. Since my interaction with the sales associates are no longer than 5 or 6 minutes I still make the trip, but not as often as I would if the staff was a little less rude.

I live this hidden treasure, they have it all at amazing prices and it's friendly and clean

To buy cosmetics without breaking the bank, good address. Twice I'm going

This cheapness is unusual.
However, even if you are a manufacturer you want, the colors are missing and the smell is not even, so it's a good deal if you are looking for something.

Good prices, good products, but the store is very messy.

It's not a big store, but you can find some cosmetics deals.

Extremely rude staff.

Woman actually said "ooh my god," when I dared to remove an item from my shopping order.

Then started speaking in Spanish about me. I understood what she was saying, and she should be fired.

Best prices on discontinued products. It has clinic, vichy, la roche posay at 1 dollar.

Find the best deals on makeup for women of color 50% off retail. I never shop anywhere else!

I been here a couple of times since I work fairly close. The shelves are usually always stocked, organized and clean. A bit before closing time, you see an employee walking down the aisle cleaning. Although, be sure to go before closing time, cause the employees tend to have a bit of an attitude (more so one hour before closing time). The stock is constantly changing which is why if you see something you like, get it --- otherwise it might not be around the next time. They stock high end / drugstore brand makeup, nail polish, toys, random snacks, fragrances, home goods and random things you might only find at discount store.

One of favorite finds. I go here at least 3 or 4 times a year, if not more. Helps me stretch a dollar and stay looking great. Nice gift ideas. Coffee and chocolate and other specialty items in the back. A simple treasure trove of discount items of quality.

This store has been my favorite place for years,luv the great price

Love this store always surprises of different items the sell. Great staff

Every visit is a surprise expect the unexpected you will never leave without a package

Great prices!! Selection varies but lots to choose from!

Drop in when I am in the area. Love the store. There is such a large display of cosemetics, hair products and other assessorir to purchase. Got a 32 oz. Of Nexus conditioner for a faction of the original price.

Prices are Awesome. Got John Masters conditioner's for 3.99 Whole foods has it for 17.99

Definitely one of my fave places to go of all time for makeup and high end products at a less expensive price, among other trinkets

You are the best beauty shop that I know! I was so happy with your services because of your professional and friendly staves. I didn't regret my decision to have Jenny to do my hairstyle. I like the overall result of his work. A great job to Jenny and the rest of the staves! Until next time! Highly recommended!

Beauty, household, fresh dairy & even toys...hit or miss but you will most likely find something useful any time you shop here.

This place is a make-up shopper's Paradise! The exotic background music they play sets the tone for a very pleasant shopping experience. I LOVE the wide and very inexpensive array of lipsticks, especially. I can usually find very inexpensive generic brands of skin care, but I find the name brands a little pricey, still, though I recently bought a nice toner by Borghese for only $5. Every item is tagged with the price and a security tag. They are meticulous here abut that, so you're never left wondering.

The only major complaint I have is that the cashiers are always babbllng among themselves very LOUDLY and turning their heads away from the customer to laugh and talk with each other. It is most unprofessional and rude. The only one I will even deal with is the one who seems to have the most seniority, as far as asking about an item I'm searching for.

Lastly, I was disappointed that they did not carry Sally Hansen's quick dry for nails, which is very expensive in other stores.