About Digital-i
Digital-i: Revolutionizing Media Measurement with Accurate and Granular SVOD Ratings
In today's digital age, traditional forms of media measurement are under pressure. With the rise of streaming services and on-demand content, it has become increasingly difficult for media companies to accurately measure their audience reach and engagement. This is where Digital-i comes in - a company that offers accurate and granular SVOD ratings to help media companies stay ahead of the game.
Digital-i is a leading provider of audience measurement solutions for the entertainment industry. The company specializes in measuring viewership data across all platforms, including linear TV, video-on-demand (VOD), subscription video-on-demand (SVOD), and over-the-top (OTT) services. With its cutting-edge technology and expertise in data analytics, Digital-i provides its clients with actionable insights that help them make informed decisions about their content strategy.
One of the key features that sets Digital-i apart from other audience measurement providers is its focus on SVOD ratings. As more consumers shift towards streaming services like Netflix, Amazon Prime Video, Hulu, Disney+, etc., it has become crucial for media companies to have accurate data on how their content performs on these platforms. Digital-i's SVOD ratings provide detailed information about viewership patterns such as time spent watching each episode or season, binge-watching behavior, user demographics etc.
Digital-i's proprietary technology uses machine learning algorithms to analyze vast amounts of data from multiple sources such as set-top boxes, smart TVs, mobile devices etc., providing clients with real-time insights into viewer behavior across different platforms. The company also offers customized dashboards that allow clients to track their performance metrics against industry benchmarks.
Apart from SVOD ratings, Digital-i also provides other audience measurement solutions such as linear TV ratings (including live viewing and time-shifted viewing), VOD ratings (including catch-up TV), OTT device tracking etc. Its comprehensive suite of products helps media companies get a holistic view of their audience reach and engagement across all platforms.
Digital-i's clients include some of the biggest names in the entertainment industry such as BBC, ITV, Channel 4, Sky, Discovery etc. The company has a proven track record of delivering accurate and reliable data that helps its clients make informed decisions about their content strategy. Its team of experts includes data scientists, engineers, and media professionals who work together to provide customized solutions that meet each client's unique needs.
In conclusion, Digital-i is revolutionizing media measurement with its accurate and granular SVOD ratings. Its cutting-edge technology and expertise in data analytics make it a trusted partner for media companies looking to stay ahead of the game. With its comprehensive suite of products and customized solutions, Digital-i is well-positioned to help its clients navigate the ever-changing landscape of audience measurement in the digital age.