About Defi
DEFI Group: Communicating on Non-Standard Media to Reach a Premium Audience in Europe
DEFI Group is a leading communication agency that specializes in non-standard media. The company has been operating for over 30 years and has established itself as a trusted partner for businesses looking to reach premium audiences across Europe.
With DEFI Group, businesses can communicate their message through innovative and creative means, such as street marketing, ambient advertising, and event marketing. These non-standard media channels allow companies to stand out from the crowd and capture the attention of their target audience.
One of the key advantages of working with DEFI Group is their extensive network across major European cities. The company has offices in Paris, London, Berlin, Madrid, Milan, Brussels and Amsterdam which allows them to provide local expertise while also offering pan-European campaigns.
DEFI Group's team consists of experienced professionals who are passionate about delivering results for their clients. They work closely with each client to understand their unique needs and develop customized solutions that meet those needs.
The company's approach is based on creativity, innovation and effectiveness. They believe that every campaign should be unique and tailored to the specific goals of each client. This approach has helped them build long-term relationships with many leading brands across various industries including automotive, fashion & luxury goods , FMCGs , entertainment & leisure etc .
In addition to its core services in non-standard media communication , DEFI group also offers complementary services such as digital marketing (SEO/SEM), social media management , content creation etc . This allows clients to benefit from an integrated approach that maximizes the impact of their campaigns across multiple channels.
One example of DEFI Group's success was its collaboration with BMW during the launch of its i3 electric car model . The campaign involved placing life-size models made entirely out of recycled materials at strategic locations around major European cities . This innovative approach generated significant buzz around the launch resulting in increased brand awareness among the target audience.
Another example is the campaign for the launch of a new perfume by Chanel. DEFI Group created an immersive experience in a pop-up store in Paris where visitors could explore the different scents and learn about the history of Chanel's perfumes. The campaign generated significant media coverage and helped establish the new perfume as a must-have item among fashion-conscious consumers.
In conclusion, DEFI Group is an innovative communication agency that specializes in non-standard media channels to help businesses reach premium audiences across Europe. With its extensive network, experienced team, and creative approach, DEFI Group has established itself as a trusted partner for leading brands across various industries. Whether you are looking to launch a new product or build brand awareness, DEFI Group can help you achieve your goals with customized solutions that deliver results.