About Coty
Coty: A Global Beauty Company Disrupting the Industry
Coty is a global beauty company that has been making waves in the cosmetic, skin, fragrance, and hair industries for over a century. Founded in 1904 by François Coty, the company has grown to become one of the largest beauty companies in the world with a portfolio of over 70 brands.
At Coty, their mission is to positively disrupt and create a radically inclusive world of beauty. They believe that everyone should have access to high-quality beauty products regardless of their gender identity, ethnicity or socio-economic status. This philosophy is reflected in their diverse range of brands which cater to different needs and preferences.
One of Coty's most popular brands is CoverGirl which was acquired by the company in 2016. CoverGirl has been around since 1961 and has always been known for its affordable yet high-quality makeup products. Under Coty's ownership, CoverGirl has continued to innovate with new product launches such as their TruBlend Matte Made Foundation which offers 40 shades for all skin tones.
Another brand under Coty's umbrella is Rimmel London which was founded in 1834 and acquired by Coty in 1996. Rimmel London is known for its edgy and bold makeup looks that are perfect for those who want to make a statement with their makeup. Their Stay Matte Liquid Lip Colour range offers long-lasting wear without drying out your lips.
In addition to cosmetics, Coty also offers skincare products through brands such as Philosophy and Lancaster. Philosophy was founded in 1996 with the goal of creating effective skincare solutions that are also enjoyable to use. Their Purity Made Simple Cleanser has won numerous awards for its gentle yet effective formula that removes dirt and impurities without stripping your skin.
Lancaster on the other hand focuses on sun care products such as sunscreen lotions and after-sun care creams. The brand was founded in Monaco back in 1946 but it wasn't until it was acquired by Coty that it became available worldwide.
Fragrances are another area where Coty excels with iconic brands such as Calvin Klein, Hugo Boss, Gucci, Marc Jacobs among others under its belt. Calvin Klein's CK One fragrance revolutionized unisex fragrances when it launched back in 1994 while Hugo Boss' BOSS Bottled scent remains one of the most popular men's fragrances today.
Haircare is another category where Coty shines through brands like Wella Professionals which provides salon-quality haircare solutions at home or Sebastian Professional whose styling products help you achieve any look you desire from sleek straight hair to voluminous curls.
Overall,Cotysuccessfully caters towards every aspect relatedto personal groomingandbeautywithitsdiverseportfolioofbrands.Cotyservesas an industry leaderin providinghigh-qualityproductsataffordablepriceswhilemaintaininganinclusiveapproachtowardsbeautyforall.Withtheirmissionto positively disrupttheindustry,Cotyredefineswhatitmeanstobea globalbeautycompanyinthe21stcenturyandcontinuestochallengethestatusquoofthecosmeticandskincareindustrieswithinnovativeproductlaunchesandacustomer-centricapproachthatputspeoplefirstaboveallelse
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