About Brandtrust
Brandtrust: A Research and Brand Strategy Agency that Solves Complex Business Challenges
Brandtrust is a research and brand strategy agency that specializes in utilizing applied social and behavioral sciences to solve complex business challenges. The company was founded in 1999 by Daryl Travis, who recognized the need for a new approach to market research that went beyond traditional methods.
Today, Brandtrust has become a leading authority on the intersection of human behavior, emotion, and decision-making with business strategy. The company's unique approach combines qualitative research techniques with insights from cognitive psychology, anthropology, sociology, and other social sciences to help clients understand their customers on a deeper level.
At its core, Brandtrust believes that brands are built on trust. By understanding what drives consumer behavior at an emotional level – rather than just focusing on demographics or transactional data – businesses can create more meaningful connections with their customers.
The company's services include brand positioning and messaging development, customer experience design, innovation consulting, employee engagement programs, and more. Each project is tailored to the specific needs of the client based on their industry verticals such as healthcare & wellness; financial services; food & beverage; retail & e-commerce; technology & software; automotive etc.
One of Brandtrust's key differentiators is its use of storytelling as a tool for insight generation. By asking consumers to share stories about their experiences with products or services – rather than just answering survey questions – researchers can uncover deeper insights into what motivates people's decisions.
Another unique aspect of Brandtrust's approach is its focus on empathy. The company believes that by putting themselves in their clients' shoes – truly understanding their challenges and goals – they can provide more effective solutions that drive real results.
Brandtrust has worked with some of the world's leading brands across industries including Procter & Gamble (P&G), McDonald’s Corporation (McDonald’s), General Electric (GE), Microsoft Corporation (Microsoft), Walgreens Boots Alliance Inc., among others. Its work has been recognized by numerous industry awards such as Effie Awards USA Gold Winner 2020 for "Best New Product/Service Launch" category for one of its client projects - "AARP Brain Health".
In conclusion:
If you're looking for a research partner who can help you unlock deeper insights into your customers' behavior while also providing strategic guidance based on those insights - look no further than Brandtrust! With over two decades of experience working across industries like healthcare & wellness; financial services; food & beverage; retail & e-commerce; technology & software etc., this agency has proven time again why it deserves recognition as one among top market research companies globally today!