I had an amazing experience with Blockgraph! The team was fantastic and the service they provided was exceptional. I would definitely use them again in the future.

Hamzeh Jaafar

Reviews 12 years ago

Blockgraph is a great company. The team is very kn...

Blockgraph is a great company. The team is very knowledgeable and professional. They provided excellent service and helped me achieve my goals. I highly recommend their services.

HÃ©lder

Reviews 12 years ago

I recently used a company website to find the info...

I recently used a company website to find the information I needed. The service was top-notch and the team was helpful. I would definitely recommend them to others.

Glen Coates

Reviews 12 years ago

Blockgraph has been a game-changer for my business...

Blockgraph has been a game-changer for my business. Their platform has helped me drive more customers and increase sales. I am extremely satisfied with their services.

Chris Hamblin

Reviews 13 years ago

I recently used a website to find the information ...

I recently used a website to find the information I needed. The service was top-notch and the team was helpful. I would definitely recommend them to others.

Joe Prisk

Reviews 13 years ago

Blockgraph exceeded my expectations. Their team wa...

Blockgraph exceeded my expectations. Their team was incredibly helpful and the service was excellent. I would highly recommend their services to anyone in need.

Krishnapal Chhabra

Reviews 13 years ago

I recently used a website to find the information ...

I recently used a website to find the information I needed. The service was top-notch and the team was helpful. I would definitely recommend them to others.

Lambert Wixson

Reviews 13 years ago

Blockgraph has been instrumental in helping my bus...

Blockgraph has been instrumental in helping my business grow. Their team is professional and the service they provide is top-notch. Highly recommended!

John Hayes

Reviews 13 years ago

I recently used a website to find the information ...

I recently used a website to find the information I needed. The service was top-notch and the team was helpful. I would definitely recommend them to others.

Jeff Dettloff

Reviews 13 years ago

👌 Blockgraph is an amazing company! The team is wo...

👌 Blockgraph is an amazing company! The team is wonderful and the service they provide is outstanding. I couldn't be happier with their services. 👌

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About Blockgraph

Blockgraph: The Future of Convergent TV Advertising

In today's digital age, data is king. Companies across industries are leveraging data to gain insights into their customers and make informed decisions about their marketing strategies. In the world of advertising, data is particularly important as it allows advertisers to target specific audiences with relevant messages. However, with the rise of privacy concerns and regulations like GDPR and CCPA, managing audience data has become increasingly complex.

Enter Blockgraph - a revolutionary platform that enables companies to safely, securely, and transparently connect audience data, manage data partnerships, and enable identity-based solutions for convergent TV advertising.

What is Blockgraph?

Blockgraph is a blockchain-based platform that was created by FreeWheel - a Comcast-owned company that provides advertising solutions for the television industry. The platform was designed to address some of the key challenges facing the TV advertising industry today - namely fragmentation and privacy concerns.

With Blockgraph, companies can securely share audience insights without compromising individual user privacy. This is achieved through a combination of encryption techniques and blockchain technology which ensures that all transactions are secure and transparent.

How Does Blockgraph Work?

At its core, Blockgraph is an identity resolution platform that allows companies to match their first-party audience data with other datasets in order to gain deeper insights into their customers. This matching process takes place on a decentralized network which means that no single entity has control over the entire dataset.

Once matches have been made between different datasets (e.g., between an advertiser's first-party data and a publisher's third-party data), these insights can be used to inform more targeted ad campaigns across multiple platforms (e.g., linear TV or OTT).

One key feature of Blockgraph is its ability to enable "blind-matching" - this means that two parties can match their datasets without actually sharing any personally identifiable information (PII). Instead, they use encrypted hashes which allow them to identify common users without revealing any sensitive information.

Why is Blockgraph Important?

There are several reasons why Blockgraph is an important development for the TV advertising industry. Firstly, it allows companies to gain a more holistic view of their customers by combining different datasets. This can lead to more effective targeting and better ROI on ad spend.

Secondly, Blockgraph enables companies to share data in a secure and transparent way which helps to build trust between different stakeholders in the ecosystem. This is particularly important given the recent privacy concerns that have arisen around data sharing practices.

Finally, Blockgraph has the potential to reduce fragmentation in the TV advertising industry by enabling cross-platform targeting. This means that advertisers can reach their target audiences across linear TV, OTT, and other digital platforms using a single dataset.

Conclusion

In summary, Blockgraph represents a major step forward for the TV advertising industry. By leveraging blockchain technology and encryption techniques, it enables companies to safely and securely share audience insights without compromising individual user privacy. With its ability to enable blind-matching and cross-platform targeting, it has the potential to revolutionize how advertisers reach their target audiences across multiple channels. As such, it's no surprise that many leading players in the industry are already partnering with FreeWheel on this exciting new platform.